Can Environmentally Friendly Business Strategies Increase Profitability? (2013)
Green Product – Environmentally Friendly Business Dissertation – This research dissertation assesses and evaluates the impact of green saving strategies on business operations of organisations. The researcher seeks to determine how green actions can help the firm to minimize costs and increase its profit margins. The increasing awareness about environmental related issues demands organisations to introduce green products which are nature friendly and fulfill the beliefs of the target customers. These customers are becoming more environment conscious and this requires the firms to formulate and implement environment friendly business strategies.
The nature friendly business strategies of the company also have an impact on the consumer buying behavior and it helps to persuade the consumers to initiate the purchase decisions. The organisations with more number of green brands can ensure long term business growth and increase customer’s base which results in improved profitability. The author has used secondary data sources in order to generate information and evaluate the impact of the green actions of the organization. The researcher has consulted various books, academic journals and point of views of different well known authors in order to conduct this study. The outcomes of the study shows that firms needs to incorporate green saving actions while defining the business related strategies.
The customers are more attracted towards the brands which have effective environmental related policies. The findings of the study also show that environmental associations help to improve the image of the brand, and the brands with good market reputation can contribute towards increased business revenues. The research questions are as follows;
- Why it is important for the firm to launch green products and how it can help to improve the corporate image of the firm?
- What is the impact of green saving strategies on the buying behaviors of the consumers?
- 12,000 words – 46 pages in length
- Excellent use of literature
- Good analysis of subject area
- Well written throughout
- Ideal for business students
1: Introduction
Research Background
Rationale of Topic
Research Question
Research Objectives
2: Literature Review
Green Saving & Competitive Advantage
Green Saving & Product Innovation
Green Products & Saving Strategies
Environmental Associations & Brand Image
Benefits of Green Buying Behavior
Sustainable Business Approach and Environmental Challenges
Green Strategies and Business Ethics
3: Research Methodology
4: Analysis and Discussion
5: Conclusions and Recommendations
Recommendations
References
