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To What Extent Do Environmental Issues Affect Business Performance? (2013)

Ref: busman0105

This final year dissertation seeks to explore how green saving strategies of organisations can help to minimize the impact on the environment and increase the company’s profit. It is a known fact that green actions of the firm are not only beneficial for the natural environment but it also minimizes the manufacturing and other production related costs which ultimately increases the profit margins of the firm. The increasing importance of environmental issues demands the firms to formulate and implement effective environment related strategies in order to ensure that business activities of the firm are not causing harm to the environment. In this study, the researcher has discussed the impact of green actions of the firm on the consumer buying behaviour. The consumers nowadays are demanding green products and organisations have started realizing that in order to retain the customers and maintain the sales, they need to incorporate green actions in the business processes. The sales of green brands are significantly increasing and various firms are using their green actions in order to promote their brands and improve the corporate image. The green actions are only helpful in increasing the company’s profits but it is also considered as a corporate and social responsibility of the firms to introduce environment friendly business strategies. The outcomes of the research show that with the help of green actions, the organisations can enhance the high product quality and attract more number of customers. However, a sustainable business approach is required to incorporate green saving strategies in the business activities of the firm. The research findings also shows that consumers nowadays are not only demanding green products but at the same time they want greater value in the products and most of the consumers are not ready to pay more against the green brands. Therefore, the modern business firms are required to introduce green brands and needs to offer market competitive prices otherwise they will not be able to attract more number of customers. Moreover, the researcher has used secondary data sources to collect the information for this research. The research questions are as follows;
  • To examine that how a sustainable business approach helps to improve the profitability of the firm
  • To identify the link between green actions and improved production efficiency of the organisation
  • To evaluate the impact of the environment related issues on the business activities of the firm

  • 12,000 words - 48 pages in length
  • Excellent use of literature
  • Good analysis of subject area
  • Well written throughout
  • Ideal for business students

1: Introduction
Research Rationale
Research Questions
Research Objectives

2: Literature Review
Environmental Concerns and Consumer Buying Behavior
Green Marketing and Green Products
Corporate Social Responsibility (CSR) and Environment Considerations
Green Actions and Brand Promotion
Product Quality and Green Saving
Green Actions and Sustainable Business Approach
Business Ethics and Environmental Constraints
Supply Chain Management and Green Actions
PESTEL Analysis
Political
Economic
Socio Cultural
Technological
Environmental
Legal

3: Research Methodology

4: Analysis and Discussion

5: Conclusion and Recommendations
Recommendations

References



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