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How Sustainable Supply Chain Management Can Increase Sales In Fashion Clothing. A Study of Marks and Spencer (2015)

Ref: busman0151

This dissertation investigates the effect of consumer buying behavior on the management of supply chain. The effect of sustainable supply chain on the consumer purchasing manners and how essential sustenance delivered by the Marks and spencer group to the sustainability suite of the supply chain. The term supply chain program for the sustainability has been considered to a business dispute of the specific organization which might be responsible for the environmental, risk and waste costs. Frequently one scenario has been seen that is occurring and that is the high level executive’s view of the supply chain sustainability’s importance for delivering the long term profitability and how efficiently the monetary value, cost and speed should be delivered. The specialists have been deliberated that the context of buying and supply is the top level topic of discussion. Other recommendations have been made by the current research results. The chapter one described by one researcher who explained the supply chain management introduction, the current trends of it, aims of the supply chain and the impartial of the current study.

Dissertation Objectives

  • To understand existing supply chain management within the UK fashion clothing industry
  • To analyze the effect of sustainable supply for motivating consumer buying behavior in UK
  • To evaluate how sustainable supply chain creating good consumers’ perception in order to buying clothing from M&S
  • To show the importance of sustainable supply chain management in the clothing segment of M&S

  • 13,000 words - 44 pages in length
  • Excellent use of literature
  • Excellent analysis of subject area
  • Well written throughout
  • Includes questionnaire
  • Ideal for business students

1 - Introduction
Background of the research
Rational of the study
Importance of the Study
Sustainable supply chain and impact on consumers’ purchasing behavior
Research aim
Research objectives
Research Questions
Motivation for Choosing the Subject Area
Structure of the research
Conclusion

2 - Literature Review
Importance of understanding Supply Chain Management
Improves Standard of Living
Job Creation
An Opportunity to Decrease Pollution
Understandings of existing supply chain of Marks and Spencer
Analyzing the effect of sustainable supply on motivating buying behavior
Understanding how sustainable supply chain creating good consumers’ perception in order to buy clothes
Showing the environmental and economic importance of sustainable supply chain in clothing segment of Marks and Spencer

3 - Research Methodology
Research Philosophy
Research Approach
Research Strategy
Research Choices
Data Collection Methods
Data Analysis
Validity and Reliability
Limitations of the Research

4 - Result Analysis and Discussion
Frequency table analysis
Understandings of existing supply chain of Marks and Spencer
Analyzing the effect of sustainable supply on motivating buying behaviour
Understanding how sustainable supply chain creates positive consumers’ response
Showing the environmental and economic importance of sustainable supply chain in clothing segment of Marks and Spencer
Chi-Square Analysis
Discussion on the existing supply chain of Marks and Spencer
Discussion on the effect of sustainable supply on motivating buying behavior
Discussion on consumers’ perception in order to buying cloths regarding the sustainable supply chain
Discussion on the environmental and economic importance of sustainable supply chain in clothing segment of Marks and Spencer
Establish the logic

5 - Recommendations and Conclusions
Recommendations
Future Research Scope
Conclusion

References

Appendix
Survey Questionnaire


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