  Ref: comm0002 This dissertation project explores the reasons as to why celebrities appeal to the public in various different ways. It has special focus on the redesign of Heat magazine, and how by incorporating a celebrity focused format, rather than its former entertainments magazine style, it managed to save itself from bankruptcy. The reasons for this topic are to gain an understanding of the reasons for the failure of a magazine with such strong editorial values and interesting features; in contrast with the success it enjoyed after embodying celebrity saturated material. Applying the method of content analysis in order to demonstrate exactly how much of Heat is consumed by celebrity news, the methods of interviewing and self-completed questionnaires are employed in order to provide a balance between subjective and objective data. Significant trends were discovered in the research between factors which influence celebrity appeal, in correlation with the success of Heat magazine. The research project concludes with theories which have evolved over the course of the study, some which have been in some way proven true, and others which have been reconsidered. The mass media and celebrity are areas of great complexity and the key intention of this research project was to produce a current piece of original study and contribution to this widely discussed subject.
Introduction Methodology Chapter 1 A Study of Existing Celebrity Theories Chapter 2 Correlations between Reality TV and Heat’s Success Chapter 3 Presentation of Content Analysis Results Chapter 4 Interview and Questionnaire Insights Conclusions Appendix Section 
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