"An investigation and analysis into website features that maintain consumer trust for e-shopping" Ref: ict0006 Although much research has been conducted on e-shopping motivation, to date there has been little investigation into relating these to e-shopping trust. This study aimed to investigate e-shopping behaviour and add to existing research using both an extended Technology Acceptance Model (TAM) and the Social Exchange Theory (SET), on which little work has been conducted in the field of e-Retailing. The independent TAM constructs were convenience; entertainment/enjoyment; usefulness; ease of use; navigation; and presentation. The SET constructs were found through the research to be security; privacy; e-Retailer reputation; and product reliability. With the exception of the 'presentation' construct, which was not found to be associated with e-shopping trust, both the extended TAM and SET were supported from the results of this study. 86% graded 20,000 words in length Includes an extensive and modern literature review Useful to e-Commerce and IT students Includes questionnaire and survey responses Abstract Introduction Background Research framework & literature review Research problem Methodology & Research design Results & Analysis Discussion Extended Technology Acceptance Model Convenience Entertainment/Enjoyment Usefulness Ease of use Navigation Presentation Social Exchange Theory Security Privacy e-Retailer reputation Product reliability Conclusions and recommendations References Appendices 
How To Order1. Select reference number ict0006 from the dropdown list 2. Click the PayPal button 3. Follow the on screen instructions and submit your credit or debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |