"An investigation and analysis into website features that maintain consumer trust for e-shopping"
Although much research has been conducted on e-shopping motivation, to date there has been little investigation into relating these to e-shopping trust.
This study aimed to investigate e-shopping behaviour and add to existing research using both an extended Technology Acceptance Model (TAM) and the Social Exchange Theory (SET), on which little work has been conducted in the field of e-Retailing.
The independent TAM constructs were convenience; entertainment/enjoyment; usefulness; ease of use; navigation; and presentation.
The SET constructs were found through the research to be security; privacy; e-Retailer reputation; and product reliability.
With the exception of the 'presentation' construct, which was not found to be associated with e-shopping trust, both the extended TAM and SET were supported from the results of this study.
86% graded
20,000 words in length
Includes an extensive and modern literature review
Useful to e-Commerce and IT students
Includes questionnaire and survey responses
Abstract
Introduction
Background
Research framework & literature review
Research problem
Methodology & Research design
Results & Analysis
Discussion
Extended Technology Acceptance Model
Convenience
Entertainment/Enjoyment
Usefulness
Ease of use
Navigation
Presentation
Social Exchange Theory
Security
Privacy
e-Retailer reputation
Product reliability
Conclusions and recommendations
References
Appendices
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