  Ref: market0043 In the wake of intense competition and increased consumer awareness driven largely by globalisation and advancements in information technology, businesses are finding it more and more complex to differentiate themselves. Therefore, In the wake of such intense competition organisations need to create and deliver those products with which customers can associate value. Competing on the basis of customer relationships, most of them have embraced applications like collaborative filtering, data mining and customer relationship management. Thus there is a need to create sustainable competitive advantage by maintaining and improving the organizations competitive position in the market. To counter the challenges of profitable growth, organisations should not just emphasize on staying ahead of the competition, but should rather stress on making them irrelevant through the strategic logic of value innovation. While these state-of-art marketing tools may be effectual, marketers often overlook a crucial, yet basic, competitive weapon: employees – the very people who can make the brand come alive for customers. Competition has always been increasing at a rapid pace and customers in today’s dynamic environment want the product at a quicker and cheaper rate. Have rightly pointed out that The logic of value innovation explains the idea of dominating the market by staking out new market space and thus generating a quantum leap in value, which is a result of creating products and services for which there is no direct competition.
1.0 Chapter One: Conceptualisation of the Issue Introduction Development of the Issue Issue Identification Aim and Objective Scope, Assumptions and Limitations Dissertation Structure Summary Chapter Two: Literature Review Introduction The Need for Internal Marketing Explanation at the Conceptual Level Marketing the Products and Services to Employees Marketing Information to Employees Levels of Customer Participation The ‘BUY IN FACTOR’ Conclusion - The Conceptual Framework Chapter Three: Research Methodology Introduction The Research Process Observation Selection of the Hotel Sites for the Comparative Analysis Research Tools Data Analysis and Interpretation Conclusion Chapter Four: Data Analysis & Interpretation Introduction Analysis of the semi-structured interviews Analysis of the Questionnaire Administered to the Employees of the Renaissance Analysis of the questionnaires administered to the customers of the Renaissance and the Taj president Chapter Five: Findings, Conclusion & Recommendations Findings Conclusion Recommendations Implications for Management Implications to Theory Implication for the future research Bibliography Appendix section How To Order 1. Select reference number market0043 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |