
The
Effect of Age and Gender on Alcohol Expectancies and Drinking Self
Refusal Efficacy in University Student Drinking (2010)
Drinking
patterns of university students is a research area that has been widely
investigated. This has been done using different theoretical approaches
and different methodological approaches. However, despite this
University drinking is becoming more of a significant problem and is
one of the causes of negative effects such as hangovers, vomiting, poor
academic attendance, regretting sexual encounters, driving under the
influence and encountering
problems with law enforcers. It is also a cause of more
serious effects such as being more vulnerable to serious attacks such
as rape and also has second hand effects on other people despite the
fact that they may not be drinking. This investigative study focused
upon Banduara’s social learning theory and therefore used
alcohol expectancies and self efficacy expectancies as dependent
variables. The Independent variables of this study were age and gender
and were used to determine whether or not heavy drinking was specific
to one group of individuals or a general pattern against the majority
of student drinkers and therefore may aid the development of specific
targeting campaigns in universities to reduce alcohol consumption. The
study used 59 participants, 29 females and 30 males. The ages of the
participants ranged from 18 to 35 and they were divided into 3 groups.
Individual’s ages 18-24 years old were labelled as group 1,
individual’s ages 25-29 were labelled as group 2 and
individuals ages 30-35 were labelled as group 3. Overall there were 21
participants in group 1, 18 participants in group 2 and 30 participants
in group 3. The data for this study was collected using the Drinking
expectancy profile and was analyzed using 2 way ANOVA. The results
showed that there was significance between age and drinking self
refusal efficacy.
- 10,000
words – 38 pages in length
- Good
use of literature
- Excellent
in depth analysis
- Well
written throughout
- Ideal
for marketing, business and psychology students
Chapter One: Does age
and
gender affect alcohol expectancies and self refusal efficacies?
Introduction
Global positive
change
Arousal
Sexual
enhancement domain
Cognitive/motor
function
Social assertion
Tension reduction
Social/physical
pleasure
Depression
Performance
accomplishments
Vicarious
expectancies
Verbal persuasion
Emotional arousal
Chapter
Two: Method
Ethical
considerations
Method of data
collection
Chapter
Three: Analysis
Chapter
Four: Conclusion and Discussion
References
Appendix
Section
APPENDIX A:
Questionnaire Surveys
APPENDIX B:
Univariate Analysis of Variance
1. Select reference number market0051
from the dropdown list
2. Click the PayPal button
3. Click the "Click Here" button on the PayPal page to submit your
credit/debit card payment
4. We will email your chosen dissertation in PDF format within 24 hours
|