| BA |
"The
Influence of Advertising on Consumer Behaviour" |
| MSc |
"The
UK Mobile Phone Industry - Delivering Value to the Student Segment of
the Market" |
| MA |
"Standardisation
versus adaptation issues in International Marketing" |
| BA |
"Elements
of branding and brand recognition" |
| BA |
"Competition
and Oligopoly in UK Supermarket Retailing" |
| MA |
"Effectiveness
of Marketing Communication Tools on Consumer Decision to take Credit
Cards" |
| BA |
"Brand
Loyalty and Customer Satisfaction" |
| MSc |
"Retail
brands and their value offerings in the UK high street" |
| MBA |
"A
Strategic Analysis of ASDA" |
| BA |
"The
Relationship Between
Direct Marketing And The Financial Services Industry" |
| MSc |
"Advertising
and Semiotics as
Meaningful Signs" |
| BA |
"Analysis
Into The Key
Diversification Strategies Implemented By TESCO Plc" |
| MSc |
"An
Analysis into the Impact of Marketing Communications Activities
Initiated by
the Boots Company on the Behaviour of its Loyal Consumer Base" |
| BA |
"Are
Marketing Methods Becoming Too Intrusive? Focus on Privacy Issues" |
| BA |
"An
Analysis Into Strategy Change At Next Plc" |
| MBA |
"Factors
Affecting Competition & Success in
the Athletic Footwear of the Footwear Industry in the United States" |
| MBA |
"Brand
Identity And Its Affect On Consumer
Behaviour" |
| BA |
"Examination
Into Youth Brand Loyalty: The Sportswear Industry" |
| MBA |
"A
Marketing Plan For A Business Operating In The LGV Driver Agency Sector" |
| MSc |
"Brand
Rejuvenation: An Investigation Into How To Re-Enforce And To Protect A
Brand From The Threat Of Consumer Neglection" |
| MSc |
"An
In-Depth Into Advertising Agency From An Indian Perspective" |
| MSc |
"An
Investigation Into The Concept Of Relationship Marketing Within The
Company Environ Technologies Ltd" |
| BA |
"How
Experiential Marketing can Enhance Traditional Marketing Communications
in the Business to Consumer Sector" |
| BA |
"Final
Year Project: An In Depth Analysis Into Consumer Behaviour" |
| BA |
"Consumer
Retail
Loyalty: An Analysis Into Tesco" |
| BA |
"The
Effects of
Advertising and Its Impact on the Consumption of Alcohol by Young
People" |
| BA |
"How
Consumers Evaluate Brand Extension
And The Role Market Research Plays In Extension Success" |
| BA |
"To
What Degree Has The Growth Of The
Internet Affected Consumer Behaviour In The UK?" |
| BA |
"The
Extent Of Strategic Ethical
Marketing And The Impact Upon The Consumer" |
| BA |
"An
Investigative Study Into Consumer
Attitudes And Behaviours Towards Ethical Food" |
| BA |
"The
Female Approach To Consumer
Decision Making For Traditionally Male Products" |
| BA |
"An
Exploratory Study Into Attitudes
And Behaviour Of Males Aged 18-24 Towards Male Grooming" |
| BA |
"A
Comprehensive Investigation Of
Supermarket Differentiation" |
| BA |
"Consumer
Loyalty in Retail - An
Investigation into Loyalty Schemes" |
| BA |
"Does
Celebrity Endorsement Influence
Consumers Purchasing Decisions?" |
| BA |
"Are
UK Supermarkets Over Selling And
Placing Too Much Focus On Fairtrade Products?" |
| BA |
"To
What Extent Do Cartoon Characters
Influence Children And What Implications Does This Have On Parents?" |
| BA |
"How
Does Zara Sustain Competitive
Advantage In Europe Without Advertising?" |
| BA |
"How
Do Amendments In The Regulatory
Environment Affect Marketing Strategies For Tobacco And Food Companies?" |
| BA |
"The
Impact and Attractiveness of Web
Experience on Online Clothes Shopping" |
| BA |
"The
Effects Of Internal Marketing In
The Indian Hotel Industry" |
| BA |
"Final
Year Marketing Project: Analysis
Into Strategic e-Marketing" |
| BA |
"Final
Year Strategic Marketing
Management Project: Critical Analysis Of The Strategies Of Easy Jet" |
| BA |
"Advertising
Of The UK Car Industry And
Its Effects Upon Consumer Buyer Behaviour" |
| BA |
"Exploring Differences In
Consumer Perception Between Branded And Private-Label Goods" |
| MSc |
"An Analysis Into The Consumer
Experience And Its Effect On The Hotel Sector" |
| MSc |
"Exploring Market Segmentation
Within The FMCG Sector" |
| MSc |
"An Investigation Into Service
Quality Delivery On Cosmetic Websites" |
| BA |
"The Effect of Age and Gender
on Alcohol Expectancies and Drinking Self Refusal Efficacy in
University Student Drinking" |
| BA |
"An Analysis into the Use of
Sports Marketing As an Effective Marketing Tool and Its Importance to
the Marketing Communication Mix" |
| MSc |
"A Study to Highlight the
Importance of Brand Awareness in Brand Choice from a Cultural
Perspective" |
| MA |
"A Comparison of the Marketing
Mix in a Developed and a Developing Country" |
| MSc |
"The Importance of Marketing
Metrics and Measurement Tools" |
| MSc |
"Corporate Marketing in the
Context
of the Network Economy" |
| MSc |
"Employee Branding as a Source
of Sustainable Competitive Advantage A Study of Two UK Airlines" |
| MSc |
"Applying the Framework of
Demand Chain Strategy in the Context of SMEs" |
| BA |
"Impact of Online Marketing on
Small Organisations" |
| BA |
"The Effectiveness of
Relationship Marketing: To what Extent Does David Lloyd Currently Use
Relationship Marketing in its Member Retention Programme" |
| MSc |
"Internet Marketing" |
| MSc |
"The Impact and Influence of
Social Media on Consumer Branding and Relationships" |
| MSc |
"To What Extent Does Colour
Influence the Purchase of Clothes?" |
| MSc |
"A Study on How to Improve
Customer Satisfaction in the UK Mobile Phone & Network Industry" |
| BA |
"A Study into Consumer Attitude
and Perceptions towards a Brand during the Course of an Acquisition" |
| MSc |
"An Investigation into the
Growth and Perception of Ethnic Food at ASDA" |
| MSc |
"An Analysis into the
Importance of Advertising in the Retail Industry" |
