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At study-aids.co.uk we are proud to offer a vast collection of marketing essays. Below you will find a great range of marketing essay titles for you to purchase. These marketing essays are here to help inspire you in creating your own marketing essay or assignment. Our sample marketing essays will prove helpful in formulating your own dissertation topic, objectives, literature review, methodology and analyses. Our sample marketing essays are an ideal tool for any student struggling to start their own marketing essay. Marketing is an essential part of any business and there are many elements of marketing. By browsing our collection of marketing essays, you will get ideas for your marketing essay through the following marketing subjects: Relationship Marketing, Branding, Direct Marketing, Marketing Cultures, Advertising, Consumer Behaviour, Marketing Trends, International Marketing, Online Marketing, Social Media Marketing, Strategic Marketing and Marketing Ethics. Click the relevant link to open a synopsis of our Marketing essays and assignments. Our essays and assignments are available for only £9.99 per copy, which represents outstanding value for money! Click the relevant link to open a synopsis of our Marketing essays and assignments. Our essays and assignments are available for only £9.99 per copy, which represents outstanding value for money.

Code Title / Subject / Price
MKA0075 Marketing Analysis of Asda. This paper has been prepared to understand the marketing issues of a specific leading company. Here, I have chosen Asda Stores Ltd., Which is one of the fastest growing retail companies in current world. Here, I have discussed on various marketing models including the marketing mix, SWOT to demonstrate the overall marketing position of the company. I have also developed strategic marketing objective for this company. Moreover, I have demonstrated various tools and techniques that will be supportive of developing and managing their marketing strategies, operations, and plans. I have prepared a monitoring and evaluating strategy for them. These will help to develop their marketing management. Finally, I have put some recommendation for this organization. If Asda Stores Ltd can cope up with the recommended situation and conduct business effectively, this organization can hope to expand more efficiently. SWOT, Product Mix and Marketing Strategies [2,700 words]
MKA0076 Marketing Plan for Starbucks - Citrus Zinger. Starbucks is the premier, maker, roaster, and retailer of specialty coffee across the globe, functioning in more than 62 countries. Starbucks came into being in 1985, the common stock of Starbucks on NASDAQ Global street market is (NASDAQ) under the label of ‘SUBUX’. Starbuck has, in fiscal 2013, more than 3 billion customer’s visits to their more than 19,000 stores spread in 62 countries. Thus far, Starbuck is planning add a new innovative product in its goods list, the squeezing cup. Since we all know that fresh-squeezed juice is a different drink as compare to the other preservative juices lined up in the stores. For target market, Starbucks will choose one of more segments. We will select one or all of the three strategies, such as, Single Segment Concentration, Market Aggregation, or multiple segment targeting. The problems will be considered to be solved by the help of the management team because entering new market will be facing many barriers and contingencies, so the management is required to stay focused and up to date with market variations. Implements new strategies to attract new customers and create a good reputation in the market. SWOT Analysis, Target Market, Marketing Objectives, Situation Analysis, Product Mix, Price Strategy and Promotion Strategy [7,000 words]
MKA0077 Marketing Analysis of Samsung. This paper has been prepared to understand the marketing issues of a specific leading company. Here, I have chosen Samsung Electronics Co. Ltd., which is one of the fastest growing company in current world. Here, I have discussed on various marketing models including the marketing mix, SWOT to demonstrate the overall marketing position of the company. I have also developed strategic marketing objective for this company. Moreover, I have shown the short-term and long-term profit strategies. I have also prepared a communication process with the customer. I have demonstrated various tools and techniques that will be supportive for developing and managing their strategies, operations, and plans. I have prepared a monitoring and evaluating strategy for them. These will be favourable for their marketing management. Finally, I have put some recommendation for this organization. If Samsung Electronics Co. Ltd can cope up with the recommended situation and conduct business effectively, this organization can hope to expand more efficiently [3,000 words]
MKA0078 Marketing Strategy Wall-Mart. Wal-Mart is a multinational company which has its headquarters in Arkansas and has several thousand stores in around twenty seven countries. It was founded by Sam and James Walton in 1962. The company operates supermarket chains, groceries and general merchandise stores and seeks to always help customers’ live better lives by saving on necessities. The company started trading in the New York Stock Exchange (NYSE) in 1972. It is rated as one of the biggest and most profitable companies in the world. However, the company’s profits are fast reducing due to increased competition and ways to revert this must be developed. This marketing strategy will analyze the company’s position and propose ways of increasing its revenues by 35% in the next three years. Wal-Mart has over the years positioned itself as having the cheapest prices in the retail industry. For that reason, it has been able to create a client base that its competitors can only dream of. The brand has almost monopolized the retail market by opening numerous stores that offer low prices that are so low that rivals cannot compete [4,000 words]
MKA0079 Marketing Plan and Promotion of Unilever Product (Dove) in the UK. This paper provides discussion regarding the marketing plan of a new product that is proposed to be launched as a new product line of Dove. It discusses about the theoretical basis and principles of marketing planning on which the whole launch of the product would be based. The promotional policies and the ways in which the product can be promoted are discussed. Also, the industry, market and competitors analysis is prepared to understand the external environment of the company. Marketing strategy is devised on the basis of segmentation, positioning and targeting. Also the strategy in devised according to marketing mix variables. The sales are forecasted by evaluating Doves 2015 sales. The paper recommends launching Dove’s Men Products to grasp the huge market share from the male market. The contingency plan is also drawn in case of failure of the product to make profits [5,000 words]
MKA0080 Marketing Plan for McDonalds. With an intention to attain the sustainable cutthroat benefit in this increasing competition it is important for the companies to make use of strategies and marketing plan that will help them to compete with their competitors. The main objective is also related to the development of marketing plan for McDonald’s restaurant in Oman where they will launch their two new eatable items. A comprehensive analysis about the environment of the Oman market will be carried out and the factors effecting the functioning of the organization will also be discussed in this report [4,000 words]
MKA0081 Marketing Analysis of Zara. This paper is based on the marketing analysis of Zara. Zara is a Spanish clothing brand, which is well known for its low prices and fashionable clothing. Zara has been positioned as a unique and fashionable brand that targets middle class and high class customers. Most of Zara’s customers are female who demand low-priced fashionable clothing. The company promotes its products through word-of-the-mouth advertising and retail store environment. The company does not spend its resources on advertising; instead it focuses on the development of an efficient supply chain. Marketing Analysis of Zara, Marketing Mix, Segmentation of Zara, Positioning Map and Zara Brand Wheel [1,200 words]
MKA0082 Online Fashion Competition ASOS v Boohoo. Boohoo is a leading online fashion retail group. The company designs, sources, markets, and sells clothing, shoes, and accessories to consumers aged between 16-24 years old in the United Kingdom and globally. Boohoo boasts of strong presence in the UK, US, Australia, and Ireland, but its products sell in over 200 countries. The ASOS (As Seen on Screen) is another leading fashion that operates an online shop. It sells over 850 brands of clothes, shoes, and accessories. ASOS tagline or slogan is “discover fashion online.” ASOS attracts over 20 million consumers in approximately 160 countries around the world. In general, both Boohoo and ASOS have almost similar business models because they operate exclusively online. Online operations provide both companies with a lower cost base. Another similarity is that both companies focus on the UK market and have desire to increase their exposure in foreign markets [2,000 words]
MKA0083 External Communications Audit. Most organizations need to oversee communications strategies that benefits from an external communications audit, or a strategic assessment of how the organization connects with distinctive audiences. This audit ought to incorporate surveying how communications endeavors identify with the organization’s primary goals. Get somebody outside the organization to perform an audit if there is nobody on staff to perform an internal audit. The audit focuses on the level of effectiveness of distinctive communications strategies. Before deciding the firm’s effectiveness in communications, identify what kinds of audiences get messages from the firm, and those that should get them. An audit may show findings that suggest how the communications strategy can be enhanced, such as a discovering that some audiences should be reached in more ways or with more effective means of communication [3,000 words]
MKA0084 International Marketing Strategy: Coca Cola’s Marketing Activity in China. Coco Cola was invented in the US in 1886. It is based in the US. Since its invention, it has been considered as one of the most successful international product. Currently Coca Cola Company is manufacturing around 400 products which are being used and produced in around 200 countries of the world. It internationalization began promptly in the last fifty years, which resulted in a remarkable competitor edge for the Coca Cola Company. Currently Coca Cola is one of the most pioneer brands in the world ranking above Apple, Samsung and Amazon (Coca Cola Journey, 2015). The work will elaborate the internationalization of Coca Cola in China through various marketing strategies which have been adopted by this global giant corporation [2,500 words]
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