 
An
Investigation Into Factors Effecting The Marketing Of City Centre
Apartments (2008) Ref: build0006 The
aim of this research is to identify the type of demand that exists
towards the building of apartments within the city centre. Once the
specifics of the demand were identified it was appropriate to further
investigate and to cross-analyse the data to establish what the
important factors of the development process were, in order to
facilitate a profitable return for the developer. Opinions were sought
specifically from people who already had a relative interest in city
centre apartments (investors and potential investors).
15,000 words - 92 pages in length Excellent use of literature Good use of data analyses Ideal for construction & building studies students Excellent Dissertation Introduction Justification & Rationale CHAPTER 2 AIMS, OBJECTIVES & METHODOLOGY Research Aim Research Objectives Objective 1 Objective 2 Objective 3 Objective 4 Objective 5 Research Methodology Objective 1 Research Methodology Objective 2 Research Methodology Objective 3 Research Methodology Objective 4 Research Methodology Objective 5 Research Methodology CHAPTER 3 MARKET RESEARCH The Importance of Research Identification of the Research Area Research Design The Literature Literature Types CHAPTER 4 LITERATURE REVIEW – PROPERTY MARKET (DEVELOPERS PERSPECTIVE) Introduction A Return to the City Site Location Planning Approval Market Research Financial Appraisal Summary CHAPTER 5 LITERATURE REVIEW - PROPERTY MARKET (CONSUMERS PERSPECTIVE) Introduction Choosing the Location Property Prices Mortgages Interest Rates Summary CHAPTER 6 DATA GATHERING STRATEGY Questionnaire Design The Pilot Study Questionnaire Analysis and Presentation of the Research Data Sampling Methodology Obtaining the Sample Set Justification of the Data Sampling Strategy CHAPTER 7 DATA ANALYSIS Introduction Interpretation of Consumer Results Outcome and Analysis of the Consumer Survey Gender Analysis Income Analysis Comparison to Previous Research Carried Out Conclusions of the Consumer Questionnaire CHAPTER 8 CONCLUSION & RECOMMENDATIONS Conclusion Conclusion of the Research Objectives Limitations of the Study Further Research REFERENCES Appendix A - National and Regional Household Figures 
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