  "Constructing and Implementing the Balance Scorecard" Ref: busman0003 13,000 words 55 pages 88% grade Fully referenced throughout The balanced scorecard is a management system (not only a measurement system) that enables organisations to clarify their vision and strategy and translate them into action. It provides feedback around both the internal business processes and external outcomes in order to continuously improve strategic performance and results The balanced scorecard suggests that we view the organization from four perspectives, and to develop metrics, collect data and analyse it relative to each of these perspectives:
1: Theory behind the Balanced Scorecard Background of the Concept of Balanced Scorecard Balanced Scorecard as Complementary Tool for Management Accounting Balanced Scorecard as a Measurement Tool Balanced Scorecard as a Strategic Management System 2: Constructing a Balanced Scorecard Establishing Strategy by Building up a Balanced Scorecard Clarifying and Translating the Vision and Strategy Communicating and Linking Strategic Objectives and Measures Planning, Setting Targets and Aligning Strategic Initiatives Enhancing Strategic Feedback and Learning Defining Critical Success Factors and Measures Financial Perspective Customer Perspective Market and Account Share Customer Retention Customer Acquisition Customer Satisfaction Customer Profitability Beyond the Core: Measuring Customer Value Propositions Internal Business Process Perspective Learning and Growth Perspective Conclusions and Recommendations - How Many Measures to Choose? Testing the Balanced Scorecard Analysing Outcomes and Performance Drivers Analysing Cause and Effect Establishing Action Plan Setting up Catalytic Mechanisms 3: Implementing a Balanced Scorecard as a Management System Case Studies on Implementing a Balanced Scorecard Practical Aspects of Setting up Balanced Scorecard in a Service Company Using the Balanced Scorecard at Metro Bank Using the Results of a Balanced Scorecard at Sears Company Conclusions and Recommendations on Implementing a Balanced Scorecard 4: Summary 
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