  Cultural Issues in Strategic Alliances Ref: busman0004 The purpose of this dissertation is to look at the concept of strategic alliances, in the context of factors that contribute to the possibility of success in the alliance. The alliance between Honda and Rover will be investigated and management strategy and culture will be brought to the forefront and analysed. 80% grade 12,500 words - 62 pages Use for reading, research and reference purposes only! Includes modern literature and models 1: Literature Review Strategy and Strategic Alliances The Elements of Strategy 2: What is a Strategic Alliance? 3: Types of Strategic Alliances - Variations on a Theme Ad Hoc Pool Alliances Consortium Alliances Shared- Supply Alliances Quasi-Concentration Alliances Complementary Alliances 4: Reasons for Strategic Alliances 5: Culture and its Influence on Strategic Alliances What is Culture? The Layers of Culture Religion as a part of Culture National Culture The Four Dimensions of National Culture The Six Dimensions of Cultural Differences in Organisations 6: Strategic and Cultural Fit in Alliances Cultural Profiling 7: Research Methodology Research Diagram Research Discussion Secondary Data 8: Findings and Evaluation of Primary and Secondary Research A Short History of the Honda-Rover Alliance The Honda-Rover Strategic Alliance Cultural Fit as an Element of a Strategic Alliance Learning from Honda Manufacturing Techniques The Design and Development Process Supply Chain Management Human Resource Structures & Techniques Production Employees Team Leaders Cooperation at a Higher Organisational Level Learning From Rover Marketing Research and Certification Requirements in Europe Supplier and Manufacturing Networks in Europe Rover's expertise Working Together 9: Summary and Conclusions Summary - A Strategic Success? Rover Honda Conclusions Bibliography 
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