  MBA Assignment in Global Business Strategy Ref: busman0011 This paper discusses the impact of a merger between two motor giants taking 'Global Business Strategy' into context. Contemporary business models are used and all material is referenced throughout. This assignment will prove very useful if you have an interest in Business Strategy. 1: Background 2: World automotive market characteristics Globalisation Major changes in the global automotive industry Recent technological developments in the automotive industry Figure One: Disintermediation Key players Environment Figure Two: Five-force analysis for the global motor industry Bargaining Power of the Buyers Bargaining Power of the Suppliers Threat of New Entrants Pressure from Substitutes 3: Stakeholder expectations Figure Three: Stakeholders to a business Figure Four: Stakeholders and their expectations 4: Weighing up mergers and acquisitions Mergers Figure Five: Four possible ethical stances Acquisitions 5: Evaluation of the merger strategy Implementation Synergy Figure Six: DaimlerChrysler European performance 6: Final thoughts 
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