MBA International Management Strategy Assignment Ref: busman0012 Ideal for students studying International Management Strategy. This report will look at the strategic issues of mergers and acquisitions in the global automotive industry. The report focuses on: (1) The external environment of Daimler-Benz and Chrysler (2) The emergence of mergers and acquisitions as growth strategies (3) The strategic planning involved with achieving a cultural fit (4) How the merger affected stakeholder and shareholder value (5) The report will also highlight the pitfalls of the DaimlerChrysler merger strategy This paper achieved a 90% grade 1: Terms of reference 2: Executive summary 3: Introduction 4: Findings Industry overview The activity of mergers and acquisitions Types of mergers Why companies acquire International alliances Company background Porters Five Force Analysis Threat of potential entrants Threat of substitutes Threat of buyer's strengths Threat of supplier's strengths PESTEL analysis Environmental factors Political and legal factors Economic factors Socio-cultural factors Technological factors SWOT analysis Strengths Weaknesses Opportunities Threats Business and technical drivers Business drivers Technical drivers The merger process Currency and topicality of research Stakeholders Shareholders Different origins National culture Organisational culture 5: Conclusions and final thoughts 6: Bibliography 7: Final thoughts 
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