
A Study Of The
Extent To Which Small To Medium Sized Enterprises (SMEs) Effectively
Use Strategic Planning And Its Impact On Organisational Performance
(2007)
Using a sample of Small to medium size enterprises
(SME’s) in the London area, this study investigates the extent to which SME’s
make effective use of strategic planning and its impact on organisational
performance.This study will examine the extent to which strategic planning is
prevalent in small firms, the content of strategic plans and the planning
techniques used. The study will seek to determine whether a relationship exists
between strategic planning and organisational performance. Other hypotheses
will test whether relationships exist between various aspects of strategic
planning such as frequency of meetings, formality of strategic plans, how
strategic plans are monitored and organisational performance. Multiple measures
such as the achievement of organisational objectives and organisational
performance based on industry average are used to measure whether such
relationships exist relationship. While no significant relationship emerges
between the performance measures and the use of strategic planning, other
relationships between the various variables emerge. The findings of this
research contradict the findings of previous researchers who have made positive
links between the effective use of strategic planning and improved
organisational performance. Despite evidence of increased strategic planning
among SME’s the study illustrates that the planning behaviour of these firms is
significantly informal. Evidence suggests that micro small firms are more
likely to engage in less formal planning procedures.
16,000 – 65 pages in length
Excellent use of literature
Expertly
written throughout
In depth analysis
Includes questionnaire
Outstanding piece of work
1. Introduction
An
Introduction
Research Aims
Research
Motivation
Structure of Report
2. Critical Literature Review
Introduction
to Strategic Planning Literature Review
Strategic
Planning Defined
The Strategic
Planning Process
The Value of
Strategic planning
Prevalence of
Strategic Planning in Small Organisations
Formal versus
Informal Planning
Strategic
Planning and Organisational Performance
Strategic
Planning in Growing Organisations
Conclusion to Literature Review
3. Research Methodology
Introduction
to Research Methodology
The Research
Concept – Dissertation Question and Objective
Research
Questions
The Research
Process ‘Onion’
Research
Paradigm
Positivism
and Phenomenology
The Research
Theory
Inductive and
Deductive theory
The Research
Strategy
Questionnaire
Design
Questionnaire
Content
Sample
Characteristics
Hypothesis
Testing
Data Analysis
Techniques
Ethics of
Research
Reliability
and Validity
Pilot
Research
Limitations
4. Presentation Of Data
Introduction
Survey
Responses
Sample
Demographics
Prevalence of
Strategic Planning and barriers to Implementation
The Strategic
Planning Process
Strategic
Content
Planning
Sophistication
Benefits of
Strategic planning
Effectiveness
of Strategic Planning
Strategic
Planning and Organisational Performance
Hypothesis
Testing
5. Discussion Of Results
Introduction
Prevalence of
Strategic Planning and barriers to Implementation
The Strategic
Planning Process
Strategic
Content
Strategic
Planning and Organisational Performance
Attitudes
towards Strategic Planning
Hypothesis
Testing
Limitations
6. Conclusions
Bibliography
Appendices
1. Select reference number busman0027 from the dropdown list
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