  Drivers And Barriers For Internet Banking: A Cross Sectional Study In The UK (2007) Ref: busman0028 For
online banking
background,
the
advent of the Internet and the popularity of personal
computers presented both an opportunity and a challenge for the banking
industry. For years, financial institutions have used powerful computer
networks to automate millions of daily transactions. The aim of the
research is
to investigate the driving forces and barriers for using online banking
in the
U.K. A
detail literature review of literature suggested that
online banks should build the customer confidence by creating security
and
trust.
Trust has a more
direct effect
on an individual’s behaviour than perceived ease of use in
the online banking
context. Banks must tackle online fraud and do more to promote security
among
their online customers. The researcher chose 10 respondents who have
extensive
experiences, for at least 5 years, in using online banking services to
evaluate
the customer perception of online banking in the U.K. An in-depth
interview
method was selected to collect data. The researcher used a computer
program,
MaxQda (Qualitative Data Analysis Software) for coding data and
identifying the
key themes.
22,000 words – 107 pages in length Excellent use of literature Good in depth analysis Expertly written throughout Ideal for business student 1. Introduction Aim Objectives Justification 2. Literature Review The literature review The motivations for customers using online banking The driving forces and attractions of online banking The positive attributes of online banking The reasons for customers not using online banking Barriers of online banking The negative attributes of online banking The comparison between online banking and high street banking Why customers perceive online banking as better than high street banking Why customers perceive high street banking as better than online banking The expected services of online banking The features of online banking Preparing the strategy for customers by online banking service providers Retaining online banking customers Creating the customer loyalty Building the customer confidence on online banking Meeting customer expectations (customer service satisfaction levels) by service providers 3. Methodology Research philosophy and approach Interpretivism Social anthropology Collaborative social research Research strategy Research design Building a conceptual framework Design of interview questions Scope of this research Respondents Sampling Research instrument Research design issues The interview The structure of the interview Reliability Validity Generalisability Focusing qualitative data The data analysis Use of Qualitative Data Analysis Software (MaxQda) Data management Formatting Coding (the generic term) Abstracting Time planning 4. Data Analysis And Findings The data analysis and findings Why do the customers use online banking? Driving forces Bank attractions Positive attributes (factors) Why do customers feel reluctant to use online banking? Barriers Negative attributes (factors) Why is online banking better than high street banks? Comparison the online service’s quality with high street banks Why is online banking worse than high street banks? Comparison the high street banking with online banking services What do the customers expect from online banking? How is the online banking function in customer’s point of view? What does online banking attempt to rehearse improvably for their online customers? Retaining online customers Creating the customer loyalty Building client confidences Meeting client expectations Summary 5. Conclusions 6. Research Reflections And Limitations Bibliography Appendices How To Order 1. Select reference number busman0028 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |