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Ref: busman0030

Interactions in the real world of shopping are mainly based on face-to-face activities between consumers and service personnel’s, but with the emergence of the Internet, retailers are beginning to offer consumers a different approach to shopping. This study illustrates how shopping patterns have changed with the emergence of the Internet and how retailers and consumers have adapted to the change. Consumer perception towards online shopping was explored via a survey, with results showing that Internet shopping is a part of many peoples life. Retailer interviews showed that online shopping was the way forward, but barriers will need to be overcome, such as security and consumer confidence. Quite simply, this study examines attitudes towards online shopping and provides a better understanding of the potential of electronic commerce.

  • 10,000 words – 46 pages in length
  • Excellent use of literature
  • Good in depth analysis
  • Well written and fully referenced throughout
  • Includes questionnaire
  • Ideal for business and e-commerce students

1: Introduction
Research Objectives

2: Literature Review
UK Retail Market
The Internet
Internet Retail Market
The Internet’s Potential as a New Retailing Channel
Internet Retailing: Threat or Opportunity

3: Research Methodology

Scope and Research Objectives
Secondary Data
Primary Data
Criticisms & Limitations

4: Analysis & Discussion of Research
Consumer Survey
Qualitative Research: Interview

5: Conclusion

Bibliography & References


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