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Influences on Students when Choosing a Bank Account (2009) When first deciding on what topic to research it was logical to choose a topic that had relevance and an interest to the author. In today‟s society it is almost the norm for everyone to have a bank account and so it is a vital sector in the UK Economy. However, one thriving aspect of the banking sector is the student market. This market is continually growing and banks are competing to gain customers whilst they are young. Almost every student has had some contact with banks and their attempts to gain customer loyalty. However, in the academic world there is a lack of research on the decision-making process that students go through when deciding on their bank account. This study is an attempt to build on the current research available and make relevant comparisons. There are several objectives attached to this study. The first task is to review and analyse the current literature on the student market and their decision-making process with regards financial institutions. Once this has been achieved hypotheses will be made and a methodology drawn up in order to conduct further research. Primary research will conducted in the form of questionnaires to analyse the decision-making process of undergraduates and graduates. From this research the findings will be discussed and conclusions will be made.
1. Introduction Why This Subject? Objectives Chapter Summary 2. Literature Review Introduction Student Market Past Research Recent Research Student Packages Effect of Debt Levels Importance of Loyalty Graduate Research Graduate Packages Consumer Behaviour Hypothesis 3. Methodology Primary Research Data Collection Questionnaire Design Sampling Graduate Research Secondary Research 4. Findings and Analysis Undergraduate Results Regional Results Graduate Findings and Analysis 5. Conclusion Findings Undergraduates Graduates Limitations Further Research References Bibliography How To Order 1. Select reference number busman0044 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |
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