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What Extent Do Companies In The Solar Electricity Sector Apply
Corporate Philanthropy (2008) The
commitment for Corporate Social Responsibility is voluntary and exceeds
obligations imposed by law or expectations of society with the aim to
improve the welfare of the community. Its importance is reflected in
the fact that highly recognised institutions like the EU or UN have
addressed this issue. Corporate Philanthropy, an element of Corporate
Social Responsibility, represents in this context the opportunity for
companies to return something to the community or society in which they
are operating by giving direct donations or conducting a range of other
philanthropic initiatives. Thus they behave like corporate citizens and
can improve the company’s image. If applied in a strategic
way,
Corporate Philanthropy can even become a powerful instrument in order
to satisfy the company’s stakeholders or create competitive
advantage. This study aims to provide an insight into the application
of Corporate Philanthropy in the PV solar electricity sector.
Therefore, the primary research concentrates on companies in this
sector. The aim hereby is to elaborate firstly if these companies get
involved with philanthropic initiatives in general and secondly if they
apply Corporate Philanthropy in a strategic way. In this context an
illustration of the companies’ philanthropic initiatives as
well
as motivation for their philanthropic commitment will be outlined. The
research shows that Corporate Philanthropy is applied by the majority
of the companies in the PV solar electricity sector and hence they use
this opportunity to return something to the community or society.
However, there remains ambiguity concerning the clear strategic
approach used when implementing the philanthropic initiatives. Further
research is recommended in order to gain a deeper understanding of the
implementation of Corporate Philanthropy in the PV solar electricity
sector.
CHAPTER 1 INTRODUCTION Corporate Philanthropy & Corporate Social Responsibility Purpose of dissertation Aims and objectives Summary of chapters CHAPTER 2 LITERATURE REVIEW Introduction Corporate Social Responsibility Definition of Corporate Social Responsibility Necessity for applying Corporate Social Responsibility Opponents Advocates Corporate Philanthropy Definition Why do companies apply Corporate Philanthropy? The financial debate Strategic philanthropy Motivation for a strategic approach Conditions for success Summary CHAPTER 3 METHODOLOGY Introduction Secondary data Advantages Limitations Primary Research Questionnaire Questionnaire design Sending the questionnaire Processing of the data Sample Advantages of questionnaires Limitations of questionnaires Ethical implications CHAPTER 4 PRIMARY RESEARCH: FINDINGS AND ANALYSIS Introduction Profile of the respondents Corporate Philanthropy in the PV solar electricity sector Application of Corporate Philanthropy: Yes or no? Duration of philanthropic commitment The components of Corporate Philanthropy Philanthropic initiatives Cooperation with institutions Communication of philanthropic initiatives Philanthropic commitment and economic performance The decision-making process Decision makers Determination of budget Criteria for selection of philanthropic initiatives Stakeholder approach Underlying motivation Examples of philanthropic initiatives Summary CHAPTER 5 CONCLUSION Further research Limitations References Bibliography Appendices How To Order 1. Select reference number busman0045 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |
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