  Analysis
Into No Frills And Low Cost Airlines In India: Accounting For Growth,
Performance & Comparison (2008) Traveling
by air had always been like an inspirational factor for the common
Indians. Air – travel even a year back used to be like a
distant dream to many of the India’s 200 million middle class
community. The industry was always looked down once upon a time with
only state-owned players enjoying a monopoly. In the last couple of
year, the Indian Aviation sector has metamorphosed in a big way. A
cluster of new airlines rolling out the warm hospitality of red carpets
to the Indians, for who air travel was simply an Aspiration and a
distant dream. These airlines are called the No-frills or low cost
Airlines, the new buzz in the Indian Aviation sector. As the name
suggest, the no-frill airlines are the de-glamorized version of the
conventional or full service Airlines. In today’s scenario,
venture capital of $10 million or less is enough to launch an airline.
Private airlines are known to hire foreign pilots, get expatriates or
retired personnel from the Air Force or PSU (Indian Airlines, Air
India) airlines, in senior management positions to run the show.
Further, they outsource such functions as ground handling, check-in,
reservation, aircraft maintenance, catering, training, revenue
accounting, IT infrastructure, loyalty and program management. The main
hypothesis that the thesis revolves around is whether Indians are ready
for frequent air travel thereby substituting railways after the
introduction of No-frill airlines in India.
1. Introduction 2. Critical Review of Literature Overview of the present Scenario of the Airline Industry in India Key Players in the Civil Aviation Sector No-Frills Low Cost Airlines in India Business model of no-frills low cost airlines vis-à-vis full service airlines in India 3. Research Methodology Objectives Nature of Research Research Hypothesis Research Design Key Target Respondents Sample Size 4. Consumer- Insights from the Air Travelers 5. Research Process with Airline Officials 6. Factors influencing buying decision for No-frills airlines 7. The Most Popular Low-Cost Airline in India Reasons for Kingfisher to enjoy a high Brand Equity Marketing strategies of Air Deccan Operational and Marketing strategies of Spice-Jet 8. Conclusion 9. Recommendations Appendices Bibliography How To Order 1. Select reference number busman0053 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |
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