E-commerce Opportunities of Small and Medium Enterprises in the Kingdom of Saudi Arabia (2015)

E-commerce Opportunities in Saudi Arabia Dissertation – Saudi Arabia, at present, possesses an exceptional and convergent combination of social conservatism and technological advancement. Now, it has changed itself into that position from a deserted, isolated land within 50 years or so. It has conducted some epoch making approaches to achieve this which make technology blend with societal conditions and avoid probable conflict in between.

In fact, the rapidly increasing usage of global internet and its intrusion into the deep of the society has been the main problem restraining these approaches. As the country is widening more easy access to internet and increasing this opportunity in education, government and trade, these approaches are advancing further. In recent times the Saudi government is expressing interest in e-commerce opportunities for increasing local, national and international businesses. It has set out special constructional regulations for online transactions. This new era has redefined approximately every aspect of commerce.

For example, companies are now more efficient in handling faster transactions as they facilitate their company with recent and advanced technology. This dissertation focuses on e-commerce adopted by SMEs in retailers and consumer’s point of view, profits through the adoption of e-commerce in B2B and B2C sectors, several types of e-commerce applications, facts that disturb the adoption of e-commerce in Saudi Arabia, phases of adoption by SMEs and DOI and TOE to deduct the factors affecting e-commerce opportunities and adoption.

Dissertation Objectives

  • To assess Small and Medium Enterprises (SMEs) in the Kingdom of Saudi Arabia and their successes
  • To analyse E-commerce adoption in SME sector for both retailers perspective and consumers perspective
  • To understand the benefits realized through e-commerce adoption in B2B area and B2C area
  • To identify the factors hindering the adoption of e-commerce in Saudi Arabia
  • To explain integrating DOI and TOE to study the determinants of e-commerce adoption
  • 14,000 words – 52 pages in length
  • Excellent use of literature
  • Good analysis of subject area
  • Well written throughout
  • Includes questionnaire
  • Ideal for international business students

1 – Introduction
Background of the study
Research Rationale
Importance of the Study
Aim and Objectives
Research question
Motivation for Choosing the Subject Area
Dissertation Structure

2 – Literature Review
Overview on the SME sector in the Kingdom of Saudi Arabia
E Commerce adoption in SME sector: Retailers perspective
E- Commerce adoption in SME sector: Consumers perspective
Benefits realized through e-commerce adoption
Benefits of e-commerce adoption in B2B area
Benefits of e-commerce adoption in B2C area
Factors hindering the adoption of e-commerce Saudi Arabia
Integrating DOI and TOE to study the determinants of e-commerce adoption

3 – Research Methodology
Research Design
Research Approaches
Research Strategy
Research Choices
Data Collection Methods
Research Ethics
Data Analysis

4 – Findings and analysis
Questionnaire Analysis
Case Analysis

5 – Discussion and Findings
Discussion
Discussion on E-Commerce adoption in the SME sector
To understand the benefits through e-commerce adoption
Discussion on factors hindering the adoption of e-commerce in Saudi Arabia
Integrating DOI and TOE to study the determinants of e-commerce adoption

6 – Recommendations and Conclusions
Recommendations
E-Commerce adoption in the SME sector
To understand the benefits realized through e-commerce adoption
Future Research Scope
Conclusion

References

Appendix
Survey Questionnaire

E-commerce Opportunities Dissertation SMEs Saudi Arabia
E-commerce Opportunities Dissertation SMEs Saudi Arabia

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