
Effectiveness Of
Strategic Planning And Its Impact On
Organisational Performance (2007)
Using
a sample of Small to
medium size enterprises (SME’s) in the London area, this
study investigates the
extent to which SME’s make effective use of strategic
planning and its impact
on organisational performance. This study will examine the extent to
which
strategic planning is prevalent in small firms, the content of
strategic plans
and the planning techniques used. The study will seek to determine
whether a
relationship exists between strategic planning and organisational
performance.
Other hypotheses will test whether relationships exist between various
aspects
of strategic planning such as frequency of meetings, formality of
strategic
plans, how strategic plans are monitored and organisational
performance.
Multiple measures such as the achievement of organisational objectives
and
organisational performance based on industry average are used to
measure
whether such relationships exist relationship.
While
no significant relationship emerges
between the performance measures and the use of strategic planning,
other
relationships between the various variables emerge. The findings of
this
research contradict the findings of previous researchers who have made
positive
links between the effective use of strategic planning and improved
organisational performance. Despite evidence of increased strategic
planning
amongst SME’s the study illustrates that the planning
behaviour of these firms
is significantly informal. Evidence suggests that micro small firms are
more
likely to engage in less formal planning procedures.
15,000
words – 67 pages in length
Excellent
use of literature
Excellent
in depth analysis
Ideal
for business and finance students
Includes
questionnaire
Outstanding piece of work
1.
Introduction To Reseach Topic
An
Introduction
Research
Aims
Research
Motivation
Structure
of Report
2.
Critical Literature Review
Introduction
to Strategic Planning Literature Review
Strategic
Planning Defined
The
Strategic Planning Process
The
Value of Strategic planning
Prevalence
of Strategic Planning in Small
Organisations
Formal
versus Informal Planning
Strategic
Planning and Organisational Performance
Strategic
Planning in Growing Organisations
Conclusion
to Literature Review
3.
Research Methodology
Introduction
to Research Methodology
The
Research Concept – Dissertation Question and
Objective
Research
Questions
The
Research Process ‘Onion’
Research
Paradigm
Positivism
and Phenomenology
The
Research Theory
Inductive
and Deductive theory
The
Research Strategy
Questionnaire
Design
Questionnaire
Content
Sample
Characteristics
Hypothesis
Testing
Data
Analysis Techniques
Ethics
of Research
Reliability
and Validity
Pilot
Research
Limitations
4.
Presentation of Data
Introduction
Survey
Responses
Sample
Demographics
Prevalence
of Strategic Planning and barriers to
Implementation
The
Strategic Planning Process
Strategic Content
Planning Sophistication
Benefits of Strategic planning
Effectiveness of Strategic
Planning
Strategic Planning and
Organisational Performance
Hypothesis
Testing
5.
Discussion of Results
Introduction
Prevalence of Strategic
Planning and barriers to Implementation
The
Strategic Planning Process
Strategic
Content
Strategic
Planning and Organisational Performance
Attitudes
towards Strategic Planning
Hypothesis
Testing
Limitations
6.
Conclusion
7.
Bibliograpghy
Journals
Books
Internet
Websites
8.
Appendices
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