"Competition and Oligopoly in UK Supermarket Retailing" Ref: market0005 The dissertation investigates UK Supermarket Retail market and attempts to provide answers to the following research questions: 1. What is the nature of competition in the UK supermarket industry? 2. What is the future for competition in the UK supermarket industry? 3. What is success and failure in competing in the UK supermarket industry? 60 pages - 12,000 words 90% grade 1: Introduction Dissertation Rationale Research Questions Aims and Objectives Dissertation Structure 2: Literature Review The Nature of Competition Oligopoly Theory Competition Theory in the UK Supermarket Industry Non-Price Competitive Theory Competitive Strategy Strategic Groups Industry Context 3: Methodology Research Questions and Objectives Research Approach and Strategy Research Philosophy Research Approach Research Strategy Time Horizon Data Collection Method Research Setting Research Participants The Survey The Interview 4: Analysis of UK Food Retail Sector Overview The Players Current State of Play Concentration Business Strategies Price Competition Pricing Policies Non-Price Competition Takeovers and Mergers 5: Primary Research Results Summary of Interview 6: Porter's 5 Forces Analysis of UK Supermarket Retailing Introduction The 5 Forces Framework Competitive Rivalry amongst Existing Firms Threat of New Entrants Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products or Service Conclusions 7: Safeway Plc: A failure in competition? Overview The Competition Commission 2003 report Literature on consolidation in the UK supermarket industry Effects of Takeover/Merger Safeway: A Failure in Competition? 8: Conclusion Areas for future research 9 : Bibliography References Internet 10: Appendix Appendix 1: Interview; Questions & Communications Appendix 2: Interview; Questions and Responses. Interview Y Appendix 3: The Journal, 1/3/04, Will stores takeover fit the bill? List Of Figures: Figure 2.1 : Kinked Demand Curve Figure 2.2: Cournot Equilibrium With Few And Many Firms Figure 2.3: The Profit Possibility Frontier Figure 2.4: S-C-P Framework Figure 2.5: Strategic Groups Within The Supermarket Industry Figure 2.6 : Spiral Of Growth Figure 4.1 : Europe: Food Retailers' Sales, Share Of All Retail Sales, 1996-2007 Figure 4.2: Uk Top Ten Food Retailers Market Share; 2002 Figure 4.3: Market Share Evolution Figure 4.4: Walmart & The Competitive Agenda Figure 4.5: Walmart & Pricing Response Figure 6.1: Porter's 5 Forces Framework Figure 7.1 Post-Merger Scenario: Morrison's Purchase Of Selected Safeway Stores List Of Tables: Table 3.1: Research Questions Table 3.2: Research Objectives Table 3.3: Research Participants Table 3.4: Interview Questions Table 4.1: Big Five Stated Competitive Strategy Table 4.2: Big 5: Pricing Policy & Behaviour Table 4.3: Non-Price Competition Methods Table 5.1: Interview Summary Table 6.1: Loyalty Of Main Users Of Supermarkets Table 6.2: 5 Forces Conclusions 
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