  MBA Strategic Marketing Project (2006) A Strategic Analysis of ASDA Ref: market0009 14,000 words – 80 pages in length Excellent use of literature Excellent use of marketing / business models Useful for assignment and dissertation preparation Outstanding piece of work 1: Introduction 2: Environment Analysis Porter’s Five Forces The Bargaining Power of Suppliers The Bargaining Power of Buyers The Threat of Potential New entrants The Threat of Substitutes The Extent of Competition Rivalry The Four Links Model Governments Links and Networks Complementors Informal co-operative lines and networks Formal co-operative lines 3: Competitor Analysis Main Competitors Analysis and Impact of Competitors / Competition Pricing Policies Imitation Customer Relationship Innovation Strategic Group Analysis Wal-Mart Market Share 4: Resource Analysis Key Factors for Success Mission Statement High Quality Low Price Targeting Strategy Customer Relationship Strategy Service with Personality Wal-Mart George Value Chain Inbound Logistics Operations Outbound Logistics Marketing and Sales Service 5: Human Resource Analysis The Cultural Web Stories Routines Rituals Symbols Control Systems Organisational Structure Power Structures 6: Financial Analysis Turnover Profit Profit Margin Liquidity Ratio Gearing Ratio Shareholder Funds Return on Capital Employed (Profitability Ratio) 7: Options Available Option One Option Two Option Three Option Four 8: Recommendations Recommendation One Recommendation Two Recommendation Three Recommendation Four Recommendation Five 9: The Balance Scorecard 10: Usefulness of Models 11: References 12: Appendixes ASDA Suppliers Pest Analysis Industry Life Cycle Background of Competitors Demographics of ASDA’s shoppers Various Strategies and Schemes of ASDA’s Success George ASDA’s distributors Support Activities of the Value Chain HR Values Matrix 
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