As marketing is advancing, more methods are being introduced and old methods are being modified that allow the marketers to know more about their customers. This has added value to the tailored service or products that consumers are being offered however the question is do the consumers want this type of service, is the timing right and are the marketers asking too much in return in terms of our personal information? For instance is this trade of information benefiting the consumer or its more beneficial to the marketer and the organisation they work for? This paper looks into the how the consumers feel about the constant marketing they are receiving and the demand of information by marketers. The way consumers are exposed to marketing mediums, how they respond to them and how successful they have been over the years. This was done by critically analysing the various marketing mediums, through use of mostly secondary data and a small section with a questionnaire on feelings towards telemarketing. The data collected showed that there is a rising concern on privacy issues relating to collective marketing information. The paper also points out how consumers can gain control of their information and highlights the possibility of customers gaining some returns in trading their information. There are detailed guidelines on how to stop or minimise unwanted marketing and an analysis of the present regulation and legislation and how relevant it is to the consumer.