  An Analysis Into Strategy Change At Next Plc (2007) Ref: market0016 The
aim of this investigation is to discover what
effects the strategy changes undertaken by Next Plc will have on
themselves and
their competition in the UK clothing retail market. Growth in knowledge
and
confidence of key theories such as strategy, positioning and branding
is also
required. The objectives of the dissertation are: (1) Understand the
scope of
the UK clothing retail market, including any trends that may affect
retailers.
(2) Grow knowledge of strategy, including theory, and links to other
theories.
(3) Establish Next’s positioning in the markets, making the
definition of
competitors easier. (4) Investigate strategic changes made by the main
source of
competition. (5) Illustrate strategic changes implemented by Next;
including a
stronger analysis of the value sub-brand Lime. (6) Evaluate changes
&
discuss if they will be enough to keep the customers interest in the
Next
brand.
10,000 words – 48 pages in length Excellent use of literature Well written throughout Good use of marketing models Ideal for business and marketing students 1: Next And The UK CLothing Retail Market Introduction Next’s History The UK Clothing Market The slowdown of UK retail Industry trends affecting the market Industry trends Consumer trends Trading looking ahead New Retailing Trends Chapter Conclusion 2: Positioning, Competitors And Strategy Introduction Strategy: The Concept Market penetration Market development Product development Diversification Range extension Market extension Internationalisation Previous strategies Move to out-of-town Multi Channel Retailing Next’s Positioning Next: The Competition Marks and Spencer M&S: Issues M&S: Recovery Impacts on Next Chapter Conclusion 3: Current Strategy Changes Introduction Advertising Pricing strategy change Store re-fit Lime Chapter Conclusion 4: The Value Brand Introduction Lime - The sub-brand Lime – The Retailer Positioning Brand Strength Chapter Conclusion 5: Conclusions And Final Thoughts Introduction Lime - The sub-brand Lime – The Retailer Positioning Brand Strength Chapter Conclusion References Bibliograghy Appendices How To Order 1. Select reference number market0016 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |