  MBA
dissertation based on Brand Identity and
its affect on Consumer Behaviour (2007)
Ref: market0018 In
the Global Business, a solid branding
program is just as important for small and medium businesses. Customers
like to
feel that they are dealing with an established, reliable business. A
branding
campaign designed for your target market should not require a huge
investment.
It can take a form of a website, a well-designed logo, a concept that
differentiates your business from the competition or some other form of
corporate
identity. To develop such an identity, it is necessary to first learn
what
customers want and then send a clear message that your product or
service can
fulfil their needs and expectations better than the competition. Today,
the
most important thing in terms of branding, is a ‘clear
program for
communication’, without that, you just become a part of the
scenario. So you
promote, position and advertise at an attempt to develop your brand
identity
and image. A gap between your brand identity and brand image can cause
major
concerns with your overall brand. The result is your audiences get
inconsistent, sometimes conflicting impressions and information. Or
they miss
your message entirely.
The objectives of this research, in the light of the research problem are to:
20,000 words – 62 pages in length Excellent use of literature Good use of business / marketing models Good in depth analysis Ideal for marketing students 1 - Introduction Background to the research problem Research Objectives Research Methodology Limitations Outline of the Research Report 2 - Literature Review Introduction Background Brand identity Process of creating your company’s identity Branding Tips Brand Identity Image Traps Brand Identity System Why the Corporate Identity is so important today Brand Identity for Brand Recall Brand Identity for taking advantage of new global media Brand identity for brand image and brand personality Brand Identity for enabling global and local communications Identity for brand architecture and high level brands Identity as a relationship builder Identity and Employees: Bringing Brand Image to Life How to create a strong Network of Employee Ambassadors What should a company consider before change its identity? Evaluation of the Brand Identity System My literature Analysis Summary 3 - Join a Brand Means Join a Tribe Introduction Cultural Brands Iconic Brands The Italian Context Important factors for Iconic Brands Research Methodology Research Results My analysis of the Data Summary 4 - The Impact of Perceived Corporate Brand Values on Brand preference Introduction Conceptual framework Model and Hypotheses Methodology and Measurement Discussion of Results 5 - Discussion Reflect the brand identity by the customer’s identity Brand behaviour affects the brand-customer relationship Create a Global brand Identity Connection Affect the Consumer behaviour is the key to success Summary 6 - Conclusion Achievement of the Research objectives Recommendations for managers and areas for future research References How To Order 1. Select reference number market0018 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |