  Ref: market0020 The Logistics industry is experiencing consistent growth in particular freight moved by road and there is an ever increasing demand for professionally qualified LGV Drivers. However, with an inherent shortage of drivers in the UK the project seeks to develop a marketing strategy for an LGV Driver Agency based in the South East of England, which can be used by a new start up or one that is already in business. Through an external analysis of the industry and review of the marketing practises the project will determine what drivers and employers require from an agency. It will also carry out an analysis to determine the differentiating factors amongst the competitors. Coupled with these findings a detailed understanding of the target market will lead to the development of a successful marketing strategy. The project concludes that there is potential for an agency to easily differentiate itself from the competitors through the range of services offered and a greater understanding of the target market. Services such as the implementation of training plans or the simplification of legislations will attract drivers to the agency. The project also found that continual professional development was ranked high amongst drivers, and an agency with the ability to fulfil these requirements will not only retain its drives but also attract employers who require competent drivers for their business. 33,000 words – 120 pages in length Excellent use of literature Excellent Analysis Outstanding MBA Dissertation Chapter One Introduction Chapter Two Literature Review: Marketing Introduction Marketing As A Concept Marketing As A Strategy Marketing Professional Services Characteristics Of Services Marketing Services Marketing Mix – 8P’s A Framework For Marketing Services Marketing In SME’s – Theory Into Practise Conclusion Chapter Three Literature Review: Logistics Introduction The Logistics Industry In The UK Competitiveness Operating Costs Of Large Goods Vehicles Changing Trends In The Industry Employment Recruitment And Driver Hire Young Drivers Scheme Legislation Conclusion Chapter Four Research Methodology Introduction Research Objectives Quantitative And Qualitative Perspectives Desk Based Research Secondary Data Semi Structured Interviewing Telephone Interviews Obtaining The Sample Analysis Of The Data Write Up Approach Ethical Issues Conclusion Chapter Five Industry Analysis Introduction Sector Overview: The Logistics Industry The Recruitment Industry Macro Environment Analysis Political And Legal Economic Social Dynamics Technological Industry And Competitive Analysis The Bargaining Power Of Customers Bargaining Power Of Suppliers Threat Of New Entry Competitive Rivalry Threat Of Substitutes Market Segmentation: Logistics In The South East Demographic Of LGV Licence Holders In The South East LGV Driver Salaries Results From The Interviews Overview Responses From Employers Responses From LGV Drivers Responses From LGV Driver Agencies Summary Of Interviews Conclusion Chapter Six Marketing Plan Executive Summary Purpose And Mission Business Goals And Requirements Industry Analysis Political And Legal Economic Social Dynamics Technological Major Competitors Market Needs Market Growth Rate Competitive Advantage Marketing Strategy Positioning Pricing Strategy Distribution Strategy Advertising Personal Selling Internet Marketing SMS Messaging Roll Out Plan Assumptions Chapter Seven Conclusion Limitations References Appendix Section How To Order 1. Select reference number market0020 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |