  Ref: market0023 Excellent use of literature Excellent in depth analysis Good user of academic models Oustanding piece of work Chapter 1: Introduction Topic and Context Research purpose and aim Case study in context: Environ Technologies Ltd Environ Technologies products Development of Environ Technologies Ltd Current demand for Environ Technologies products Who are Environ Technologies customers? Who are Environ Technologies competitors? Marketing of Environ Products Research aim and context Appraisal of choice of research project Limitations of study Structure of Study Chapter 2: Theoretical Context Introduction History of relationship marketing What is relationship marketing? The conditions necessary for relationship marketing Small-medium-sized enterprises (SMEs) adopting relationship marketing techniques to other similar sized companies. SMEs adopting networking techniques in relationship marketing Multinational corporations (MNEs) adopting relationship marketing techniques to other similar sized companies Multinational corporations adopting relationship marketing with SMEs SMEs selling products and services to MNEs within the buyer-supplier supply chain Conceptual framework MNE to MNE MNE to SME SME to SME SME to MNE Chapter 3: Research Design and Methodology Introduction Research Purpose Research Philosophy Research Approach Research Strategy Limitations of qualitative research Data collection methods Semi structured interviews with ENT employees Practical Considerations Observations: attending scheduled client meetings Practical considerations Validity of Research methods Time Horizons Ethical Considerations Critical reflection of research strategy and methodology Chapter 4: Analysis and Research Findings Presentations of research strategy Question 1 analysis Environ Technologies relationship marketing approach The use of personal interaction with the customer Developing relationships with key individuals with buyer organisations ENT Networking Technology and IT requirements Exchanging of information Power balance in relationship power The observational research Question 2 analysis Unequal balance in relationship power Price vs. loyalty Sustaining individual relationships within MNEs Decision making processes within MNEs Environ Technologies unique product Chapter 5: Conclusion and Evaluation Conclusions Differences in adopting relationship marketing to different sized organisations Issues that impede successful implementation of relationship Marketing with MNE customers Recommendations of how findings could be applied in practice Future Works Personal reflection Bibliography Appendix Section How To Order 1. Select reference number market0023 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |