  Ref: market0026 Good in depth analysis Oustanding piece of work Ideal for undergraduate marketing students CONCEPT Consumer WHO? WHY? WHEN? WHERE? Customer CONSUMER BEHAVIOUR Meaning and definition Understanding consumers for brand building Economics Buying Behaviour Buying decision Opportunity Ability Motivation POTENTIAL INFLUENCES ON CONSUMER BUYING BEHAVIOUR The main factors that influence buying behaviour are as follows: Economic factors: Social factors: Psychology Anthropology and Geography Technology Situational influences Others Influence of attitudes on buying behaviour Nature of consumer attitudes Three components of Attitudes: Family influences Peer group influences Personality Information and experience Role of Direct or Indirect experience Attitude -Toward the Ad models Can attitudes be changed? Exposure Effective communication Cognitive dissonance Influence of personality on buying behaviour Marketers have used three personality theories to describe consumers: Psychoanalytical theory Socio-psychological theory Trait theory Personal values (self concept or self images) Life style concept Consumer psychographics Influence of group dynamics / peer groups / consumer reference groups Consumer Relevant Groups The family Friendship Groups Formal Social Groups Influence of social and economic classes Classification of social class Occupation Education Income Religion Life style of various social classes Influence of family in decision-making BUYER BEHAVIOUR Buyer behaviour model How to predict buyer behaviour Decision-making High versus Low Involvement Problem-Solving Decision making process Purchase decisions for FMCG Purchase decisions for Consumer Durables PURCHASES Methods of purchases Fully planned purchases Partially planned purchases Unplanned purchases Process of purchases Home shopping Direct mailing E-Commerce, Telemarketing Retail shop purchases Discount stores Direct Response Advertisement Results of purchases Expectation Consumer response to Dissatisfaction CASE STUDY Research Methodology 1. Problem identification Objectives 2. Type of research Exploratory Research Advantages Disadvantages 3. Sampling design process 4. Tools used for research 5. Time for completion Profile of hair oil industry Segmentation Consumer Awareness and Penetration Market size Growth Organization Profile History of Marico About Marico International Business Group (IBG) Geographical Reach About Parachute Innovations in Parachute Our consumers Quality Data Collection and Analysis Frequency of hair oil application Conclusion Purchase of blister pack Conclusion Pack the customer is using other than the blister pack How often customers purchase blister pack Application of Blister Pack Conclusion SWOT Analysis of Blister Pack Strengths Weaknesses Opportunities Threats Findings Conclusion Recommendations BIBLIOGRAPHY How To Order 1. Select reference number market0026 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |