  Ref: market0030 Since its emergence in the early 1980s, the Internet has grown from strength to strength allowing users to take advantage of a number of online features and services ranging from accessing information to social networking. Such features have led to a significant growth in the number UK households having access to the internet Such growth has also led to a vast array of businesses now offering their goods or services for sale online, with a number of authors highlighting the ever growing importance that the internet is having on the way retailers reach consumers and meet their behavioural needs online. Two retail revolutions have caused significant transformations in the history of retail since the Second World War: the shopping centre concept and the World Wide Web. The purpose of this study is to therefore analyse the extent to which the internet has affected consumer behaviour in the UK, and thus evaluate whether such affects has led or will lead the internet to become the largest retail channel of the future. In order to do this the author will conduct both primary and secondary research as explained in the chapter outline section, so that a number of sources can be analysed and evaluate to offer a set of comprehensive findings and conclusions. Excellent use of literature Good in depth analysis Ideal for business and marketing students 1. CHAPTER ONE - INTRODUCTION Overview Aim & Objectives Chapter outlines 2. CHAPTER TWO – LITERATURE REVIEW The growth of the Internet Consumer Behaviour Traditional channels vs. The Internet The effect of consumer demographics on online behaviour Consumer online search behaviour Consumer online purchase behaviour Consumer online use behaviour Consumer online evaluation behaviour Consumer online disposal behaviour Summary of Literature 3. CHAPTER THREE – METHODOLOGY Scope of research Research Philosophy Research Approach Research Strategy Research Method Questionnaire design Sampling Questionnaire Location Research Limitations Ethical considerations Research Hypothesis Summary of Methodology CHAPTER 4 – FINDINGS & ANALYSIS Validity & Reliability of data Consumer online search behaviour findings Consumer online purchase behaviour findings Consumers online use behaviour findings Consumers online evaluate behaviour findings Consumers online dispose behaviour findings Summary of findings The Internets influence on consumer behaviour The subsequent effect on business Limitations to the study Recommendations for future study How To Order 1. Select reference number market0030 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |