  Ref: market0031 Corporate ethical behaviour and the current social issues are widely publicised and researched as a result of growing consumer interest. This topic can be reviewed from two perspectives in relation to the current market trends, corporate practice regarding the current ethical trends, and consumer behaviour regarding ethical corporate practice. The aim of this research is to explore the area of ethical marketing from a corporate strategic viewpoint, and consider the impact of ethical marketing on consumer purchase decisions. From this aim two main objectives have been proposed;
Excellent use of literature Good in depth analysis Expertly written throughout Ideal for business management students Chapter One Introduction Introduction Aims and Objectives Structure Chapter Two Literature Review Introduction It’s in the Definition Stakeholder Theory Corporate Social Responsibility Cause–Related Marketing Conclusion and Chapter Summary Chapter Three Methodology Introduction Research Philosophy Research Objectives Secondary Data Primary Research Method of Data Collection Focus Groups Sample Advantages and Limitations Method of Data Analysis Ethical Issues Chapter Summary Chapter Four Findings and Analysis Introduction Extent of Consumer Scepticism Strategic Viewpoint Belief in Charities and Companies with Core Ethical Claims Reasoning and Purchase Factors Knowledge and Awareness Purchase Decision Factors Chapter Summary Chapter Five Conclusions Conclusions Limitations of Study Possible Areas for Future Research References Bibliography Appendices How To Order 1. Select reference number market0031 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |