  Ref: market0032 In recent years, environmental issues have received much attention, reflecting rising public concern and awareness of environmental problems. The issue of global warming and the negative impact it is having on the environment, such as rising sea levels and climate change are issues that have gained a considerable amount of attention in the last decade. The media has contributed greatly to this increase in attention, affecting consumers and their awareness of environmental and ethical issues. As the subject is currently very topical and one that the author was concerned about, the author felt it would be interesting to explore an area in more depth. The concepts of green, environmental and ethical issues were addressed primarily to provide the basis of this study. Existing literature on ethical consumerism was then reviewed in more detail to understand how these issues affect people and their shopping behaviour. The focus of the paper examined the subject of ethical food and in particular, what is understood as ethical food. Trends, theories and previous research were employed to build the argument. Since the late 1980’s, research and theories have been developed around the subject however as it is evolving with great momentum, the research quickly becomes dated, requiring new insights to be identified. In particular, the author addressed the following research objectives to gain understanding of consumers‟ awareness, attitudes and behaviour in relation to ethical food: • To understand people’s awareness and concern of green, environmental and ethical issues • To distinguish what people understand by the term „ethical food • To ascertain whether or not people purchase ethical food • To gain an insight into people‟s opinions towards ethical food • To identify what would encourage an increase in sales of ethical food • The objectives of the primary research were identified in light of the secondary research and focussed on key areas of interest that required further Excellent use of literature Good in depth analysis Well written throughout Ideal for business and marketing students Includes questionnaire & interview transcripts CHAPTER 1 INTRODUCTION Focus of the Study Objectives of the Study Outline of Chapters CHAPTER 2 LITERATURE REVIEW Rise in Awareness of Environmental and Ethical Issues The Effect on the Consumer The Effect on Retailers and Manufacturers Ethical Consumerism How Much Are Consumers Willing to Pay Price vs. Quality Barriers to Adoption Ethical Food Fair Trade Organic Locally Sourced Produce Conflict of Interest Implication for Further Research CHAPTER 3 METHODOLOGY Primary Research Research Objectives Research Philosophy Research Approach Research Strategy Research Purpose Data Collection Methods Target Population Sampling Questionnaires Design of the Questionnaires Piloting Distribution Method5 Semi Structured Interviews Limitations Ethical Considerations Access and Informed Consent Anonymity and Confidentiality CHAPTER 4 FINDINGS, ANALYSIS AND DISCUSSION Questionnaire Analysis Semi Structured Interview Analysis Awareness and Concern Understanding Ethical Food Purchases of Ethical Food Fair Trade Organic Locally Sourced Produce Opinions towards Ethical Food Quality vs. Price Packaging on Food Conflict of Interest Encouraging Sales of Ethical Food CHAPTER 5 CONCLUSION Awareness and Concern Understanding the Term Ethical Food Purchase of Ethical Food Barriers to Adoption Encouraging More Sales The Issue of Packaging Conclusion Suggestions for Further Research Limitations of the Study REFERENCES BIBLIOGRAPHY APPENDICES How To Order 1. Select reference number market0032 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |