  Ref: market0044 “e-Marketing” is using Internet-based marketing systems to create awareness, demand, and feedback, and to gauge responsiveness for the market acceptance of products and services. The researcher will be looking into the following areas -Strategic e-marketing, The New Marketing Environment, Consumer Behaviour of Net Users, Product Strategies on the Net, Pricing Strategies on the Net & Distribution Strategies on the Net. This paper will look into two different articles which had either appeared in a journal, or over the net and will summarize and analyze the critical point of that article and will also provide a conclusion for the pertinent aspects of the article. The researcher will also be comparing the two articles that have been taken for analyzing and will also provide recommendation from the researchers’ point of view. Markets in some cases do not have frontiers and firms are specializing in core businesses, demanding international contractual relations, either to obtain their inputs or to distribute their products and services. Real networks are being developed, focusing on relationships and continuous and sustainable developments in response to changes brought about by the globalization of markets, firms and the marketing function have expanded their activities.
1.0 Introduction 2.0 Strategic E-Marketing Summary of Strategic E-Marketing in Current State Article 1: Strategy and the Internet Summary Critical Analysis Conclusion Article 2: What Is Internet Marketing? Do I Really Need To Know? Summary Critical Analysis Conclusion Comparison 3.0 The New Marketing Environment Summary of New Marketing Environment in Current State Article 1: Ziff Davis Smart Business for the New Economy Summary Critical Analysis Conclusion Article 2: Wireless Consumers Will Demand More Push than Pull Summary Critical Analysis Conclusion Comparison 4.0 Consumer Behaviour of Net Users Summary of Consumer Behaviour of Net Users in Current State Article 1: Learning Customers’ Most Important Decision Criteria Summary Critical Analysis Conclusion Article 2: While Internet Users Are Multi-Channel Shoppers Summary Critical Analysis Conclusion Comparison 5.0 Product Strategies on the Net Summary of Product Strategies on the Net in Current State Article 1: Marketing On The Internet: Getting Your Company Ready For Electronic Commerce Summary Critical Analysis Conclusion Article 2: Internet Marketing Strategies Part Two: Developing Your Product Summary Analysis Conclusion Comparison 6.0 Pricing Strategies on the Net Summary of Pricing Strategies on the Net in Current State Article 1: P4: Pricing Strategy as Part of Your Internet Marketing Plan Summary Analysis Conclusion Article 2: The Datek Story Summary Analysis Conclusion Comparison 7.0 Distribution Strategies on the Net Summary of Distribution Strategies on the Net Article 1: Succeeding In the Brave New World of E-Commerce Summary Analysis Conclusion Article 2: “Do Or Die”, Strategy Message Is To Embrace the Technology Future Summary Critical Conclusion Comparison References How To Order 1. Select reference number market0044 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |