  An Investigation into the Effects of E-Marketing and Online Animated Advertising on Consumer Buying Behaviour (2012)Ref: market0089E-marketing
is getting more recognition within the global market arena due to many
of its benefits and potential. E-marketing is challenging conventional
sources of marketing such as print media, TV and radio. This revolution
is the field of marketing is due to the innovation of increasing
internet communications throughout the world. A company operating an
internet blog can tap into global markets with relative ease and low
investment. Due to this facility of independency from the geographical
limits it has come as a non- replaceable resource of marketing. After
analysing the value of E-marketing the researcher has decided to
explore the concept of E-marketing and assess its effect on customers
by taking special reference to animated images. There is firing race in
the internet marketing, every small company is going to market on the
internet, so the innovators have designed a new way of E-marketing. In
this way of E-marketing, the planners have used the 3D images as a tool
to attract the ordinary viewers and to make them regular customer of
the company. However, E-marketing is not as simple as it looks because
there are many factors attached to it and the customer response is one
of them. The current piece of research will explore the concept of
E-marketing thoroughly, then it will evaluate customer response and in
the end there will be a conclusion of this dissertation. The data
collected for the dissertation will be taken from books and journals
which will provide an insight into the subject of E-marketing in
relation to animated images used for the purpose of marketing on the
internet. The scope of this research dissertation is to include the
customer response in order to check the validity of E-marketing and
animated images in maintaining good customer relationship. The ultimate
goal of many organisations is to capture new customers and maintain the
existing customer base, so this study will provide a basis for this
particular strategy of a company.
1 - Introduction Rational of the Research Current Position of the Internet Marketing Purpose of the Research Scope of Research Problem Discussion and Research Question Aim Objectives Company Introduction: Global Communications & Marketing Solutions Layout of the Dissertation 2 - Literature Review Marketing & the Internet Why companies go for E-Marketing How the e-Marketing is Different from Conventional marketing approach Interactivity Using Internet Intelligently Individualisation Integration Location Customer Buying Process Model Customer Satisfaction E-Marketing and Customer’s Buying Process Need and Want recognition Information Search Evaluation Purchase Innovation of Animation in E-Marketing Use of Special Effects and Animated Images Effect of Animated Images on Customer Buying Process Arguments Against E-marketing and Animated Images 3 - Research Methodology Research Process Research Approach Research Philosophy Quantitative and Qualitative Methods Data collection Sampling Questionnaire design Transparency 4 - Data Collection and Analysis Questionnaire Survey Analysis 5 - Conclusion and Recommendations Relation to the Research E-Marketing through Animation: No Doubt Beneficial Recommendations Contribution to the Research Limitations Chapter 6 - Reflective Theory References Questionnaire How To Order 1. Select reference number market0089 from the dropdown list 2. Click the PayPal button 3. Click the "Click Here" button on the PayPal page to submit your credit/debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours |
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