The Impact of Social Media Marketing Strategies on Consumer Buying Behavior (2018)
Social Media Marketing Strategies Dissertation – Social media marketing present a new way of changes the consumer buying behavior towards purchasing of brand product or service. The utilization of the social media has become most important and an effective tool that perceived to improve the consumer decision making as well as more satisfaction for brand’s profit and market sales growth. The main purpose of the research is to analyze the how social media marketing tool have impact on the consumer purchase decision making process, trust and awareness.
A research methodology was based on the descriptive statistical approach and in which total 202 participants’ responses are collected. The findings of the present study is indicating that social media marketing have positive impact on the consumer buying behavior, awareness, trust, communication and improve the productivity of sales growth respectively. In this new era of the world, general community and society has been changed significantly towards modern societies. In this regards, social media network are most important factor utilized in connection to build consumer together.
All of these things have resultant create significant effect on the general community. Social media includes several networks, opinion, and conversation, and blog, forum, sharing of media content and collaborating discussion. The problem of the present study is how to analyze the social media marketing tool to effect on the consumer buying behavior. Because brand is targeted the potential consumers through social media marketing tool and various kinds of influencing factors to effect on the consumer buying behavior.
The main research objectives of the study are:
- To evaluate the social media as brand’s product or service trust and awareness
- To identify the factors that effect on the consumer buying behavior
- To analyze the effect of social media marketing tool on the consumer buying behavior
- 14,000 words – 54 pages in length
- Excellent use of literature
- Excellent analysis of subject area
- Well written throughout
- Includes survey questions
- Ideal for marketing students
1 – Introduction
Purpose of Study
Research Problem
Research Objectives
Research Questions
Research Hypothesis
People Detection and Counting
Related Studies
Research Topic
2 – Literature Review
Kinds of Social Media
Zone of Social Media
Social Media Marketing
Effect of Social Media on Marketing on Consumer Buying Behaviour
Word Of Mouth
Social Media Trust and Brand Awareness
Purchasing Decision Making
Factors Influencing Social Medial Marketing
Impacts of Digital Environments
Theory of Consumer Buying Behaviour
Theory of Buyer Behaviour
Utility Theory
Psychodynamic Approach
Cognitive Approach
3 – Research Methodology
Research Design
Research Approach
Research Method
Primary Sources
Secondary Sources
Reliability and Validity
Population and Sample
Data Analysis
Ethical Considerations
4 – Data Analysis and Discussion
Demographic Statistics
Descriptive Statistics
Research Hypothesis
Interview
5 – Conclusion and Recommendation
Conclusion
Suggestion for Future Work
Appendix
Survey Questionnaire
