  Benefits of Fundraising Events for Charitable Organisations (2008) Ref: tour0001 This dissertation is
composed of five main
sections. Section two is a review of secondary research and current
literature on the subject. Within this section the author attempts to
give a better understanding of events, especially fundraising events,
alongside literature written about charitable organisations, and the
perceived benefits of these events, both positive and negative, going
into detail about social marketing. The review will be critical
involving information about the negative impacts caused by fundraising
events and will help towards the aims and objectives of this research.
Section three will concentrate upon the decision of the most suitable
methodology to conduct the research. It will consider different methods
of research and indicate to the reader why the author has chosen the
specific type of research to be conducted. It will end by examining the
design of the primary research and focus separately on each section,
consistently relating it back to the aims and objectives mentioned
previously. Section four will present the primary data which the author
has collected and analyse the findings. The section will discuss the
new findings and relate them back to the literature review. Some of the
information discovered will be able to reinforce previous literature
and this will be emphasised within the chapter. If there are any
conflicting gaps between the primary research and the literature review
these will be analysed in order for a fair and impartial conclusion to
be made. Section five will conclude the research and discuss what has
been found and why it is significant. Alongside the limitations which
were met and how an attempt was made to overcome these and gaps in the
research which present areas for future studies.
10,000 words - 80 pages in length Excellent use of literature Good in depth analysis Excellent piece of work Ideal for travel and tourism students CHAPTER ONE - INTRODUCTION Setting the Scene Reason for Project Selection Aims and Objectives Dissertation Synopsis CHAPTER TWO - LITERATURE REVIEW Introduction Charitable Organisations Fundraising Events Fundraising Matrix Benefits of a Fundraising Event The Negative Side of Hosting Fundraising Events Social Marketing Summary of Literature Review CHAPTER THREE - METHODOLOGY AND DATA COLLECTION Introduction Research Philosophy Positivism Quantitative and Qualitative Research Research Approach and Strategy Sampling Questionnaire Design and Justification of Questions Analysis of Data Overcoming Limitations Ethics Summary of Methodology CHAPTER FOUR - DATA RESULTS, ANALYSIS AND DISCUSSION Introduction Presentation and Analysis of Results Conclusion of Primary Research CHAPTER FIVE - CONCLUSION Introduction Key Findings Overcoming Limitations Future Research REFERENCES BIBLIOGRAPHY 
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