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Development and Promotion of Tourism in Saudi Arabia (2010)

Ref: tour0004

The development in the industry of tourism is all about opening doors to the revenue and to the employment. Tourism has attracted heavy investment more so in the Kingdom of Saudi Arabia. The Kingdom's main source of revenue is the oil and petroleum reserves. However, great efforts have been made to diversify the economy, to reduce the dependency on oil and the petroleum. Saudi Arabia is committed to develop tourism as a part of the overall economic diversification. The Higher Authority has been given the task of overseeing a massive expansion in the Kingdom's tourist facilities and the services. The Saudi Government is taking every possible step to attract the large number of foreign tourists and the intention behind the Saudi Arabia’s recent growth in the domestic tourism is attributed to the government’s efforts to encourage the local citizens to spend their money within their country rather than going out of the country to spend vacations, for leisure or for any other reason. If a country starts working on this area of thought then no one can stop the bright future to enter every single house of the state.  The development in tourism brings a number of investment projects and promotions, which not only strengthen the economical side of the country, but it also brings a lot of positive results to the political values. The petroleum and the oil reserves have been the strongest aspects of the Kingdom of Saudi Arabia. This paper aims to find out and diagnose the internal factors as well as the external factors that may affect the development in the tourism industry of Saudi Arabia. The main of this dissertation project:
  • To identify the key local and the regional developments, trends and changes that might impact the tourism industry of Saudi Arabia
  • To identify the factors that affect the industry of tourism in the Kingdom of Saudi Arabia
  • To examine the industry attitudes and the consumer behaviour towards Saudi Arabia’s tourism industry

  • 17,000 words – 75 pages in length
  • Excellent use of literature
  • Good in depth analysis
  • Includes questionnaire
  • Expertly written throughout
  • Ideal for business, hospitality and tourism students


1: Introduction
Aims & Objectives
Background

2: Literature Review
Tourism
Tourism in the Kingdom of Saudi Arabia
The Kingdom of Saudi Arabia – The Most Desired Religious Destination
Domestic Tourism Development
Implications of Global Recession on Saudi Tourism
Growth of the Tourism Sector in Saudi Arabia
The Role of Saudi Commission for Tourism and Antiquities Tourism (SCTA)
Future Promotional Activities
Benefits and Disadvantages

3: Methodology
The Literature Review
The Real Research
Interviews
Surveys/Questionnaire
HI: In Saudi Arabia, a significant development in the industry of tourism has been noticed in the last five years.
H2: People visit Saudi Arabia more for the religious purpose as compare to the tourism purposes.
H3: It is expected to have a significant rise in the growth and the development of the Eastern Province Cumulative shopping mall by the year 2011.
H4: There is a noticeable rise in the growth and the development of the Riyadh cumulative shopping mall in the last ten years.
H5: The year 2010 is expected to be the best year in the last ten years for the growth and development in the Jeddah shopping malls considering the popularity of tourism industry.
H6: The Mecca cumulative growth and development are noticed to be at the maturity. However, no significant rise is noticed after 2008 is expected and no noticeable increase is predicted until the year 2012.
H7: In comparison with the Dammam and the Al Khobar average rent of offices, shops and Vilas, Al Khobar (East) is said to be more expensive.
H8: The most visited place in the world is none other than the city of Mecca of Saudi Arabia.
H9: However, the city of Mecca is not visited for the tourism but is visited for the religious concerns.
H10: Taking a room in a hotel is better than acquiring a furnished apartment?
H11: The Kingdom of Saudi Arabia is not as competitive as other countries in terms of facilities and services.
H12: Saudi Arabia is one of those countries who work hard to improve the tourism industry and this encourages visitors to visit Saudi Arabia frequently.
H13: The climate of Saudi Arabia discourages visitors to visit the country
H14: Saudi Arabia is very expensive as compare to other countries.
Participants
Confidentiality

4: Findings
HI: in Saudi Arabia, a significant development in the industry of tourism has been noticed in the last five years
H2: People visit Saudi Arabia more for the religious purpose as compare to the tourism purposes
H3: It is expected to have a significant rise in the growth and development of the Eastern Province Cumulative shopping mall by the year 2011
H4: There is a noticeable rise in the growth and the development of the Riyadh cumulative shopping mall in the last ten years
H5: The year 2010 is expected to be the best year in the last ten years for the growth and development in the Jeddah shopping malls considering the popularity of tourism industry
H6: The Mecca cumulative growth and development are noticed to be at the maturity. However, no significant rise is noticed after 2008 and is expected no noticeable increase until the year 2012
H7: In comparison with the Dammam and the Al Khobar average rent of offices, shops and Vilas, Al Khobar (East) is said to be more expensive
H8: The most visited place in the world is none other than the city of Mecca of Saudi Arabia
H9: However, the city of Mecca is not visited for the tourism but is visited for the religious concerns
H10: Taking a room in a hotel is better than acquiring a furnished apartment?
H11: Saudi Arabia is not as competitive as other countries in terms of facilities and services
H12: The Kingdom of Saudi Arabia is one of those countries who work hard to improve the tourism industry and this encourages visitors to visit Saudi Arabia frequently
H13: The climate of Saudi Arabia discourages visitors to visit the country
H14: Saudi Arabia is very expensive as compare to other countries
Discussion

5: Conclusion
Reflective Statement
Areas for further Research

References

Appendix - Questionnaire




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