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Change is an organizational reality. External forces for change include the marketplace, government laws and regulations, technology, labour markets, and economic changes. Internal forces of change include organizational strategy, equipment, the workforce, and employee attitudes. Changes within an organization need a catalyst. Managers can serve as change agents by becoming the catalyst for change in their units and by managing the change process. People who act as catalysts and assume the responsibility for managing the change process are called change agents. Any manager can be a change agent. A no manager can also be a change agent. Internal managers who act as change agents may be more thoughtful and possibly more cautious. As change agents, managers initiate change because they are concerned with improving their organization’s effectiveness.

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