MBA Strategic Management A Strategic Appraisal of Vodafone – The aim of this report is to appraise Vodafone s current strategic direction and choices with a view to making relevant recommendations on options for future direction. Vodafone appears to be at crossroads strategically, it has reached what may be termed a mature stage as a company and investors are applying increasing pressure due to what they see as under performance by the company. Includes PEST, SWOT, BCG Matrix, Ansoff Matrix and KSF analysis.

Vodafone has strategic agreements with the mobile phone manufacturers like Apple, Black Berry, Samsung, and Nokia that enables it to partner with them to offer better mobile packages. These partnerships and strategic agreements allow Vodafone to increase its revenue base. These mobile phone manufacturers thus play a significant role in the Vodafone’s value chain. For instance, Vodafone offered iPhone 4S to its customers prior to any other mobile operator through pre-orders, thus enhancing its customer base for contract users.