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In this report it is my aim to critically evaluate a B2B organisation in order to gain a sound knowledge of the business, the area it operates in and also to be able to make recommendations in how the organisation can improve. Typically B2B organisations tend to be out of the spotlight of customers, as it is there nature to operate business to business. Examples of these kinds of organisations include IBM, EMAP and obviously more well known Microsoft. They operate on a grand scale within the B2B sector and are obvious choices when discussing B2B organisations. However within the current e-climate, which sees more online B2B organisations arise I decided to evaluate a less obvious choice. On the Internet, B2B also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers. There are many B2B websites such as Company Web sites, Brokering sites, Information sites and portals. The organisation that I have chosen to critically evaluate is Yahoo! which is a search engine that is not often seen as a B2B

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