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In order to fully understand the marketing directors proposal, a situation analysis technique known as SWOT” has been used to identify the salient points. Also, underpinning my theory is the HRM “Warwick Model”. Influencing factors of Warwick Model: (a) More clearly illustrates the effect of external forces. For example; the political, technical, competitive and economic climates on internal decision-making. (b) Recognises the influence, internal culture, leadership and structure has on business strategy and the HRM context. (c) Acknowledges the effect that work systems, reward systems and employee relations have on the ability to deliver business strategy. (d) Supports the view that the workforce is a valued resource and key to the organisational development

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