Vodafone Business and Environmental Analysis Essay – Vodafone Group Plc. is amongst one of the world’s largest mobile communications companies by revenue operating in over 30 countries across the globe providing a range of communications services including mobile voice, messaging, data, and fixed broadband. The company has its operations in the United Kingdom, Continental Europe, The United Stated (under the name Verizon), Asia Pacific, Africa and the Middle East through its subsidiaries, investments, joint ventures and associates.

Vodafone was awarded mobile license in the UK in 1982. It is also entitled to make the first ever mobile call in UK in 1985. Today, it serves more than 358 million customers across the globe and providing employment to an average of 89,000 people globally. In UK, Vodafone is the 3rd largest mobile operator after O2 and Everything, Everywhere (Orange and T-Mobile Merger).

It remains one of the most recognized brands in the market with a focus on organic service growth. In this report, I aim to analyze the business and management of Vodafone UK with the help of a number of models and theories to understand the internal and external environment of the company