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This report discussed the importance of a strategy in the growth and development of the company. Emphasis was laid on the process, through which the success of the strategy had resulted. The first chapter introduced the topic and explained the necessity of a strategy, change and innovation in a company. In the second chapter, the literature review of the report was discussed, explaining the theoretical framework of the report. The researcher had given emphasis on defining strategy, and the importance of leadership in strategy making and thinking. In order to understand the strategy of a company, the researcher had explained the internal and external environments of the company through different management models; including PESTLE, SWOT and Porter’s five forces

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