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In this report, the main focus is on the innovational pattern and the capabilities of the selected organization (Netflix), and how this organization can compete with the media industry’s trends which are being faced by the media companies today and in the year 2020. Also, a detailed analysis has also been presented in the report which would suggest that how a connection can be established between the company’s capabilities and the media demands. The report then concludes that how Netflix needs to adapt to the trends, and needs to bring in innovation. It needs new product development, new distribution techniques and new technology to survive in the competitive mode of the industry

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