This report has been intended to compare the McDonalds and Burger King based on the products of CRM. With the help of this analysis, it could be possible to identify the importance of CRM products in business success. Therefore, a theoretical framework has been constructed by using the exploratory method for case studies of two firms compared through Laudon case study diagram. The results of the report state that the ePowerCenter and POS products are assisting the business success of McDonalds and Burger King respectively. However, it has been concluded that the POS system is relatively ineffective if it is not updated as in the case of Burger King. Thus, the recommendations show that CRM products must be used, but after a proper investigation of the business requirements and need of customers’ satisfaction