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This analysis has focused on the GoGet Car Share Company and the main strategic issues that are likely to affect it in the years ahead, as the industry continues to grow. The main strategic analysis tools that have been used are Porter’s five forces model and PESTEL. Among the identified issued are the challenge of keeping up with the advancing automotive technology, inadequate transportation infrastructure, and the issues of governance that affect the car sharing industry as a whole. All these issues are critical in the car sharing business, and thus adequate measures need to be put in place to insure the company from any potential hazard

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