QVC is an American broadcasting network that offers televised shopping services where potential buyers get detailed information on a particular product. It roots can be traced in 1986 where it was founded by Joseph Segel. Joseph identified the gaps in the way Home Shopping Network one its competitor was handling its programming. He was convinced that the gaps were exploitable and immediately looked for capital to start a brand new shopping television. The first thing Joseph looked for were directors who were full of experience to ensure that his television channel offered quality, unlike its competitor at the moment. In the first year of its inception, QVC managed to serve a total of 1.3 million viewers under the cable and satellite platforms. Its current CEO is Mike George, who saw the company attain a turnover of 7.3 billion dollars in 2010. The company has continuously progressed in terms of quality and market control making it the most successful home shopping network

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