Harley-Davidson is an American Company that founded in 1903 and manufactures motorcycles. The company was founded by William, Arthur and Davidson in Milwaukee, Wisconsin in U.S.A. The company started by manufacturing bicycles and traditional cruiser bicycles which used an air cooled double engines (Davidson and William Harley 78). Harley and Davidson Company produced the first bicycle in 1903 and later on stated manufacturing small motorcycle before springing up across the United States. Harley-Davidson brand spread all over the US and intertwines with US history. The motorcycle company was incorporated in 1907 by William Davidson with his two brothers Harley and was established in Milwaukee. The company began hiring employees and by the end of the decade it had produced many bicycles with its signature 45 degree. SWOT, PESTEL and Porters Five Force Analyses.

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