Starting a new retail business in the United States of America is a good idea. The retail industry is growing in different parts of the world. Both Brick & Mortar and online retail businesses are successful in this region. The name of the new retail chain is Fine Retail Corporation. The company intends to come up with a good product line. In the competitive retail market, the management of the company is looking to streamline some creative ideas and innovative approaches to develop the finest retail products and enhance the visibility of customer satisfaction and assertiveness. The company will be using the Brick and Mortar business model, as it is still in the limelight in the competitive retail industry